Domain Name Forwarding And Search Engines
You own a single site, but several domains - perhaps you wanted to make sure that even if your customers misspelled your domain name they'd get to your site, or perhaps you'd like to have a specific domain name direct to a page deep within your site - whatever the case, there are some important considerations surrounding multiple domain names routing to a single site and search engine submission.
Search engines like Google and Yahoo won't always wait around for you to submit a site - Googlebot and Yahoo Slurp (which you may recognize from your server logs if your site has been up for a few weeks) are constantly running across new domain names to index. It's a good thing - unless your domain names are being forwarded incorrectly.
What constitutes and incorrect forward?
Many major domain name registrars offer a "Domain Name Forwarding" feature which, while it may be the easiest way to forward your domain, can cause some real problems when search engine spiders like Googlebot or Yahoo Slurp visit your site.
Here's what happens:
But what went wrong? Your domain name registrar did its job, and sent the spider to your actual site when it visited the domain name you registered. The spider did its job and read the content of the page or pages it found, and then incorporated them into the search engine index. Everything's copacetic, right?
When the search engine spider read the page, it associated it with your alternate domain name, the one that was supposed to be forwarding to your primary domain name. This means that the search engine has effectively tracked down what it will quickly identify as duplicate content - and, after years of dealing with sites trying to sell Viagra on the sly by duplicating their content across hundreds of pages, today's search engines will respond to duplicate content with a drop in your ranking.
Given enough time, you may find your site has been banned from the search engine index.
What's the solution?
Your domain names need to be routed from the domain name registrar to a hosting account - from the hosting account (and this varies - consult your technical support provider for the account) you'll need to set a Permanent Redirect to your main site.
A Permanent Redirect is logged as a code '301' (thence, it is often referred to as a '301 Permanent Redirect') - if you have multiple domain names which you wish to direct to a single site, it may be especially useful for you to consider a website hosting account which offers multiple add-on domains and subdomains to accommodate all the domain names you'll need to forward.
Dan LeFree is a Web Design and Development Consultant specializing in database applications for e-Commerce storefronts, custom realtor websites, and other small business tools.
Icann Registrar: Jp-domains For Anybody
Cologne, October 10 2004. ICANN Registrar Secura announces today, that the company is now accepting the registration of jp-domains from companies and individuals outside of Japan.The jp-domains are the domains of Japan. The jp-domains belong to the popular domains in Asia.You need a local contact to register these domain. ICANN accredited registrar Secura provides automatically this local contact in the registration process, if you have not a registered business in Japan.There are domains at .jp and at .co.jp. You have to pay for the more attractive domains at .jp 300 US-Dollars per year.It is paradox: But you have to invest 4000 US-Dollar in the first year, if you want a co.jp-domain, as ...(related: Domain Names)
The Power Of Domain Names In Marketing
Purchasing your own domain is inexpensive and very effective for any kind of marketing campaign online or offline.You should be able to purchase a domain and redirect it from the same place at no additional cost. Their is no reason to host it - and the KEY in redirecting is to redirect the URL as "cloaked" or "stealth." In other words, when someone clicks on your domain, that is all you ever want them to see in the add...(related: Domain Names)
How To Choose The Right Domain Name For Your Company
As the editor of DomainNameWire.com, I'm frequently e-mailed by people asking for domain name advice. Specifically, what should they look for when registering a domain name for their company? This may be basic for some of you, but I hope some of my readers gain value from this.Let me start with the things to avoid when registering a domain name that will be used for your main company web site.1. Never use a hyphen. If your domain is some-name.com, many people will forget the hyphen when typing your name into the browser or sending e-mail to you. This can result in lost business.2. Avoid digits if possible. Using digits requires you to spell the domain name out to people. For example2.com, you need to tell people it's the digit "2" rather than the word "two" or even "to...(related: Domain Names)
Icann Registrar: Za-domains For Anybody
Cologne, 12.10. 2004. ICANN accredited registrar Secura announces today,that the company is accepting the registration of za-domains.The co.za-domains are the domains of South Africa. The co.za-domains belong to the popular domains in Africa.You cannot register at .za. If your name is not available at co.za, you can also register at org.za.The com-domain is best for websites that target international mar...(related: Domain Names)
How Can You Choose The Best Domain Name?
It's all in the NameThe domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it. Domain names were once so expensive that only those wanting to protect a brand or who could afford them ...(related: Domain Names)
Before You Register A Domain Name For Your New Online Business...
Recently I made a mistake that may cost a great deal of traffic to my new web site.Let me explain...I studied so many books about Internet marketing over the last couple of years that I decided to start a new web site, and share my knowladge and experience with other fellow Internet marketers.Since I read lots of information about search engine optimization (SEO), I intended to optimize all of my web pages for search engines from the beginning on, expecting Google to be my number one source of traffic in the near future.I did an extensive keyword res...(related: Domain Names)
How To Profit With Domain Name Speculation
Domain Name speculation has become big business. According to recent study, the average domain name bought and sold by domain name speculators realized a 377% profit. In addition, the average domain name was sold in 12.5 months.Domain name speculation involves finding domain names that appear valuable, and waiting with the domain in hopes that som...(related: Domain Names)
Domain Names And Longevity
It begins as an idea -- a company name, a business venture, a personal project. You research available domain name options, choose the one you want, and finally register it. Or perhaps the perfect domain was in use before, and you register it after it completes the domain deletion cycle.After going through the selection and registration process and then using the domain to brand your business, do you want to risk los...(related: Domain Names)
Get Your Own Domain Name Or Die Online
Would you buy from someone with an "@yahoo.com" e-mail address? I wouldn't. And the clients I've had the most trouble with use yahoo addresses or other free addresses. I understand that you don't want your regular e-mail address in ads that your run on free ad sites to prevent spam, but lets use some common sense here.If you don't buy anything from yahoo's off line why would you buy from a yahoo online? If you're serious about your business you have to show it in your ...(related: Domain Names)