Customer Service

Articles courtesy of Steven Smith

Customer Service - All The Information You Need On Customer Service

Are You Giving Your Customers Enough Reasons To Return To Your Business?


Customer Service

Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at the forefront of their customers' minds on a regular basis.

To compete in today's global marketplace you need to stand out from the crowd - be better than your competitors, be faster than your competitors and, more importantly -

BE MORE MEMORABLE THAN YOUR COMPETITORS!

Your success in business depends upon your ability to change.

Customers in 2003 are more demanding, more intelligent, and have more choices than ever before when it comes to where they spend their money and how often they spend it. Wouldn't you rather it was your business and not your competitor's?

You need to work smarter, not harder, and devote your time and energy on the things that count....

Building greater customer loyalty that will grow your business 24 hours a day, 7 days a week...even while you sleep.

Become important in your global marketplace and you will be rewarded by being at the forefront of your customers' minds and receiving endless referrals to your business.

Create a memorable experience in the minds of your prospects and customers and you will benefit for a lifetime.

If you want to make a second, third, fifth and twelfth sale you must create an incredible customer service experience that your customers will talk about forever.

The quality of your customer service will be remembered long after the price they paid is forgotten.

If you want to drastically increase your number of visitors to customers and your customers to ongoing repeat customers you need to make contact with them as often as possible.

Marketing gurus tell us that if you are not in touch with your customers every six weeks they're not really your customers, but people who your competitors are continually trying to lure away from you and your business.

WHOSE POCKETS DO YOU WANT YOUR CUSTOMERS TO FILL...YOURS OR YOUR COMPETITORS?

Create a point of difference that is so original that sets you apart from your competitors your customers wouldn't dream of doing business with anyone else.

If your customers don't see you as being different from your competition they will always make their buying decision based on price alone

Send The Right Message To Your Marketplace!

Follow up is one of the most critical elements of any business. It is vital to follow up at all times: your prospects, your customers, your affiliates.

Did you know on average it takes 7-12 follow ups for a person to buy from you so you MUST contact them regularly on an ongoing basis.

Look at these alarming statistics provided by the National Sales Association:

  • 2% of sales are made on 1st contact.

  • 3% of sales are made on 2nd contact.

  • 5% of sales are made on 3rd contact.

  • 10% of sales are made on 4th contact.

  • 80% OF SALES ARE MADE ON 5TH-12TH CONTACT.
The three areas of follow up are:

(1) PROSPECTS

Offer a free report, training course, ebook or newsletter so you can keep contact with those who don't buy on the first visit.

(2) CUSTOMERS

By keeping in constant touch with your customers you'll create so many happy and satisfied customers they will refer you to their friends. Happy customers are informed customers, less likely to ask for a refund and more likely to buy from you again.

(3) AFFILIATES

If you want income-producing affiliates you must give them the latest tips, techniques, training and motivation with constant follow up.

Once your business grows there's no way you can follow up with your prospects, customers and affiliates by hand so you MUST set up your automated system from the beginning or as soon as you can.

*****ONCE IT'S SET UP IT RUNS WITH NO FURTHER INPUT FROM YOU*****

Thankfully in recent times companies have become aware of how important client follow up is and they have created autoresponders (automatic messages/emails) for this purpose to put your business on autopilot.

TIP: Avoid using free autoresponders as they usually include advertising for other people's products (sidetracking people away from your offer and helping you to look unprofessional. Remember, in business how you are perceived by your customers means everything!)

Once your system is in place you fill it with the emails that will go out automatically once someone subscribes or is subscribed automatically!

SAMPLE FOR PROSPECTS:-

  • Message (1) Free information you promised (immediate delivery)

  • Message (2) More great information about the initial product (one day after message 1)

  • Message (3) Mix in information about your product with free information (one day after message 2)

  • Message (4) Start to sell your product while giving more information (one day after message 3)

  • Message (5) More free information and how they will benefit from buying your product or service (one day after message 4).
SAMPLE FOR CUSTOMERS:-
  • Message (1) Thank them for their order and let them know they can contact you if they need any help (immediate delivery)

  • Message (2) Thank them again and give them a free bonus (one day after message 1)

  • Message (3) Send a short note to say you are offering them another free bonus and ask how they are enjoying the product (seven days after message (2)

  • Message (4) Send a short note saying you hope they are enjoying the product and that you thought they might be interested a complimentary product....(seven days to one month after message (1)
If you haven't got autoresponders in place it's not too late. Give your customers a reason to return to your business by keeping in contact with them and you'll be am*zed at the results you'll achieve. Have fun!

About The Author

Copyright 2003. All Rights Reserved. Karin Manning. Karin is the publisher of Net Wealth, an interactive newsletter for advanced internet veterans, entrepreneurs and beginners alike. To start receiving your weekly marketing, motivational, customer service and money tips visit http://www.reprintrights4u.com and fill out the popup on entry with details of your ePackage & bonus newsletter subscription & free gifts.

karin@reprintrights4u.com







Car Insurance Rates   |   Dental Insurance   |   Health Insurance   |   Home Owner Insurance   |   Life Insurance Quote



| 1 | 2 | 3 | 4 | 5 | 6 | 7 |











Oil Change Customer From Hell Or Hoax; You Decide
Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile oil change companies remove the used motor oil from the crank case? Well they "...(related: Customer Service)


Make Sure You Get The Customer Perspective
Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invariably is no. Why don't they do that? Why not get the customer perspective?Oftentimes, the company is overconfident, and thi...(related: Customer Service)


At The Carwash; The Customer Really Is Always Right
You have no doubt heard the saying that the customer is always right. When you are a customer you happy with this position, when you are the owner of a small business, sometimes you see this is like opening Pandora's box. But for the sake of argument, let me add a caveat to that saying: "The customer is always right, even when they're wrong and you know it." After 27 years in the car wash and cleaning industry, I have heard it all. Here are some ways carwashes can mitigate upset customers.Handling ComplaintsWhen you handle a complaint, you need to treat the customer as though they are in the right for expressing their opinion, and since you are taking their money, they have every right to comp...(related: Customer Service)


3 Special Benefits Every Customer Wants
Every customer looks for 3 special benefits when they dobusiness with you. They may not specifically ask for thesebenefits. But you're losing sales if you don't automaticallyprovide all 3.1. Fast ResultsProspective customers may take a long time deciding whetheror not they will buy from you. But once they decide to buy,t...(related: Customer Service)


The History Of Crm -- Moving Beyond The Customer Database
Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses small and large interacted with their customer bases. In the short term, however, it proved to be an unwieldy process that was better in theory than in practice for a variety of reasons. First among these was that it was simply so difficult and expensive to track and keep the high volume of records needed accurately and constantly update them. In the last several years, however, newer software systems and advanced tracking features have vastly improved CRM capabilities and the real promise of CRM is becoming a reality. As the price of newer, more customizable Internet solutions have hit the marketplace; competition has driven...(related: Customer Service)


Putting The Serve Back Into Customer Service
Good service is easy to spot and hard-to-find. Mediocre serviceoccasionally stands out but only because it's the cream-of-the-crap.Last week I had the opportunity to speak at the Lumbermen'sMerchandising Corp. annual sales meeting in Dallas. The meetings were held at the Dallas Convention Center and the hotel we stayed at was the Hyatt Regency at Reunion.The first night I had dinner at the Centennial Café Restaurant on the second floor of the hotel. The food was good and the service, I mean the server, was outstanding.It was a slow night and Abdul was covering one half of the tables in the restaurant. Here are some of my observations:1. Abdul was always smiling.2. He was energetic.3. He walked fast and with purpo...(related: Customer Service)


Dealing With Disgruntled Customers
No matter how hard you try, in business you simply can't please everyone. You could have a highly trained customer service squadron and an award-winning product, but still you'd have some buyers who just weren't happy. The bad news is that unhappy customers are more eager to share their experiences than happy ones which could spell disaster for your business.There is good news, however. Unhappy customers who receive satisfaction can become your biggest allies. The trick, of course, is discovering how to satisfy their nee...(related: Customer Service)


Is Your Food Establishment Clean?
Is your restaurant, bar or hotel clean? I mean really clean. I don't mean"do you stick to all the rules and regulations?". I mean, ...(related: Customer Service)




Google




Loyalty Programs May Keep Customers Coming Back ? But First You?ve Got To Earn Their Trust
Remember trading stamps? If you're over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When y...(related: Customer Service)

Crm For Beginners ? Customer Relationship Management Basics
In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together. There are many different areas in which Customer Relationship Management can be implemented. The goal of CRM is to help a company maint...(related: Customer Service)

Provide Exceptional Value - Grow Your Business
The primary objective of a business is to get and keep customers. Growing a profitable business requires providing exemplary customer ser...(related: Customer Service)

site-map - Copyright © 2006 | Contact Webmaster | All Rights Reserved. | Customer Service