5 Golden Online/offline Business Rules To Live Or Die By
Whether online or off, if you plan on running or maintaining any type of credibility within your business, there are some guidelines that are safe to say any existing or potential customer expects if they are to do immediate or future business with you.
As an online entrepreneur for over 3 years I have found that even though I don't have the pleasure of meeting face-to-face with my customers, ones perception of you and your business can be viewed as good or bad all depending on the way you handle questions or comments posted by people interested in your product.
Here is a list of 5 MUST DO'S that any one customer will come to expect if they are to do business with you.
(1) Be Prompt ? although it may be an exhausting task to keep up with all the general inquiries or questions about any one product that your visitors have, be sure to respond as soon as possible because the more time it takes for your reply, the more likely a prospect will go elsewhere to do business.
A great way to resolve many questions without having to physically type a letter each and every time is to provide a Frequently Asked Questions (FAQ) page for a potential prospect to view for quick reference.
Sometimes a potential customer may ask questions just to make sure there is a live person ready to assist if there is a need to do so.
(2) Be Polite ? for the online business people, even though your not looking at the person who is requesting information, it is wise to act as if they are standing right in front of you.
The way you word your messages can impact the way you make people feel.
If someone was to send a letter stating that they really didn't like the product they purchased and would like a refund (and sometimes you can tell if they are upset), be sure to promptly honor that refund and just say your sorry that they were unhappy with the purchase.
Being polite can lead to no hard feelings and even produce more sales from this person in the future because they are happy with the way you handled their problem.
If sending a letter, it is good practice to start it with a "Hello" or "Greetings" followed by the customers name and end every letter with a "Thank You", "Sincerely", "Warm Wishes", or "Best Regards" followed by your name.
(3) Be Helpful ? the reason why you are being contacted by an actual or potential customer is because they probably desire something and you'll need to provide a solution for their problem.
After answering a customer question, it never hurts to ask them if there is anything else you can assist them with.
By doing this it shows you are there for them and that you really want them to be happy with the services you provide.
(4) Be Sincere ? when answering question people may have about your products or if your just sending a "thank you" letter, make it sound as if you really mean it (and you should).
This will give people a sense of connection with you and will be less nervous to do business with you.
(5) Be Honest ? of all the golden rules presented to you within this article, this by far may be the most determining factor whether or not your business thrives or suffers a grueling demise.
By being honest about the product or service you offer and what they can expect from such a service, you'll show people you're a straightforward businessperson and someone who really does care about helping others.
This will lead your customers not only to feel comfortable dealing with you now, but most likely in the future also.
The Bottom Line Is...... The way you treat your customers can be more satisfying to them than the actual item your selling.
And remember, with all the competition and choices available these days, you now have the opportunity to stand out from the crowd.
Dan Preston has been in the ebook business for over 3 years and has enjoyed every moment of it. His website "The Online Book Store" offers a variety of ebooks big enough to answer almost anyone's how-to questions. http://online-book-store.net
Customer Service: Why Bears Make Bad Customers
Every business owner should have a picture of his or her ideal customer. When I picture my ideal customer, I see a business owner struggling to find time for all that needs to be done, someone passionate about what they do, someone striving to find answers to make their business run better. By picturing this person in my mind, I am able to develop products and services that I know will benefit that customer. But what happens when a not-so-ideal customer enters the mix?Recently, I moved from a suburban location to a very woodsy location. One of my first orders of business was to set up my bird fe...(related: Customer Service)
Saying Thank You To Your Clients
"Thanking your customers" - Why you should do it and how...Your customers make up 100% of your sales and 100% of your profits. Yet we spend a lot of money and time beating the bushes for new customers and not much time thanking those responsible for 100% of our business!One lesson your mother taught you was to say "thank you" when someone did something nice. We t...(related: Customer Service)
3 Special Benefits Every Customer Wants
Every customer looks for 3 special benefits when they dobusiness with you. They may not specifically ask for thesebenefits. But you're losing sales if you don't automaticallyprovide all 3.1. Fast ResultsProspective customers may take a long time deciding whetheror not they will buy from you. But once they decide to buy,t...(related: Customer Service)
Hook Me Up With A Human
Oh, what has happened to the carbon-based organizational interface? Many organizations have digitized humans ? aka carbon-based units - out of existence in their customer service operations. Now, I love digital technology as much as anyone, but it is time to bring the people back into their appropriate customer service roles, don't you think?Have you ever tried to reach a human at Amazon.com? When I last checked you couldn't even find a telephone number on the website. Just to annoy them, here is their toll free number: 800-201-7575.Many organizations don't even have a live person answering phones. They dump you directly into voicemail. If this happens to you, punch "0" immediately. Some systems are pr...(related: Customer Service)
Leverage Customer Capital First
If you're still dreaming about raising outside capital for your business before you have any paying customers, I've got a nice big bucket of ice water to throw on you. Wake up! The cold reality is that investors aren't interested in your business idea unles...(related: Customer Service)
Customer Service: Everyone Is Fighting Their Own Personal Battles
Relationships... Money... Health..The Past...Failure..Mental and Spiritual Battles..Time Constraints...Professional pressures..At any given moment you, your clients, and employees are dealing with one or the other of these challenges in life. No one has escaped from this life untouched by problems, both big and small. No matter how people may appear on the outside, they battle with some problem that is unmanageable on the inside. The clearer this is to us the easier it is t...(related: Customer Service)
One Critical Question To Ask Yourself Every Day
What happened to the old saying, the customer is always right? I'll bet every one of you reading this article has a "customer service nightmare" story to tell. My most recent nightmare experience took place recently when my business partner and I went in to a wireless phone store to purchase two new pda wireless phones. We told the young man who greeted us that we had only one question: is this phone compatible with the database software we intend to purchase? "I don't know," he said, "Most customers do the research on this before they come in.&quo...(related: Customer Service)
How Crm Software Works -- Creating Customer Satisfaction With A Click
When people ask, "What is CRM?" the literal answer is, "Customer Relationship Management," but that doesn't really convey much in terms of what all CRM does for a business. This CRM definition is too narrow to really explain everything the system does if it is working to its fullest potential and is user-friendly enough to expand and grow as a customer-client relationship changes and grows. CRM in the broader sense encompasse...(related: Customer Service)
When A Customer Has Done Everything To Get Your Goat
You try to make your customers happy. You sincerely WANT them to be pleased with your products and service. You go out of your way to provide quality and integrity in everything you do.So, why is it that every once in a while there's a customer who insists on totally, absolutely and completely pissing you off?How long is a string?There are some questions, the answers to which, will always elude me. Are you with me on this?I received an email message from a customer who must have not only have awoke on the wrong side of the bed, but must have also found himself in the wrong bed, in the wrong bedroom, in the wrong house, on the wrong block, in the wrong city, and in the wrong life. As I read this message, I was seething with anger -my hands literally shaking.W...(related: Customer Service)
Wholesale Buyers Versus Retail Customers
Are wholesale buyers and retail customers really different? Frankly, there are two answers to this question: yes and no. Yes, because they are different from the buyers and those selling to buyers' point of view and no, because the principles that apply are the same for both types of buying.There is only one real difference, aside that one buys at wholesale prices and the other at retail prices, and...(related: Customer Service)
Say It With Humor
When you own a business, you may find yourself in situations that may be a little tricky to handle. Dealing with customers who steal is one of them.A few years back we were faced with the problem of how to handle our free water cups. It seems some of our customers were filling them with the fountain drinks instead of water. This was, of course, was theft - pur...(related: Customer Service)
What You Need To Know About Crm
1. It's all about the customer. Some companies focus too much on expensive CRM programs and elaborate IT departments and not enough on what is at the core of CRM. CRM programs need to be designed to appeal to the business'...(related: Customer Service)
Clients?do You Really Need Them?
Running a successful business takes a lot of energy and there are so many areas that as a business owner you need to pay attention too.It's not enough to spend heaps of time, money and resources into getting buyers for your goods and services and then leaving...(related: Customer Service)