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The Second Most Important Element Of Your Ad... After The Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because?FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACKBut why is a powerful offer so...(related: Copywriting)

The Secret To Drilling Down Deep In Your Target Market
Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off). Each drill stands on its own but put them all together and the impact on your salesmanship is phenomenal! So here is another one for you?Copywriting is a team sport. There is you (the writer) and the reader. But the reader has all the power. She gets to decide when the game's over. As soon as the reader is gone, no one is there to read ...(related: Copywriting)

The Secret To Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1. Get a theme.First and foremost, to be screamingly successful as a web copywriter, you must have a HOOK. Copywriters are a dime a dozen, but the standouts have their brands jacked up for instant recognizability.You've likely heard of Michel Fortin,...(related: Copywriting)

The Truth About Negative Commands (dont Read This!)
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because...(related: Copywriting)

The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know ...(related: Copywriting)

Three Steps To Pump Up The Drama In Your Copy
All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale.At a quick glance it would appear that fiction writing and copywriting are two mutually exclusive disciplines. But it just isn't so.Fiction and copywriting share the same heart: emotion.What's the goal for a fiction writer? I mean a slam-bang Harry Potter series type fiction writer? To write best-selling novels.And what's the target for a copywriter? To write best-selling controls, of course.There are three fiction techniques that can pump up the drama in your copy:

  • Imagery
  • Tension
  • Release
Let's look at the...(related: Copywriting)

Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best. He says the only metric you should ever really count on is this: "Yes" or "No."That's it.Now, what makes great copy nudge people into action requires a variety of different things -- things I often find missing with most of the copy I critique.<...(related: Copywriting)

To Start Making Cash From Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.It does not matter how small the job is or how little the money is that you get paid for it, the important thing is to "draw blood" and get paid for your writing. ...(related: Copywriting)

Tomorrow?s Clichés Today
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".And yes, there are a few companies out there that feel this is the most useful way to describe their services.To broaden my search, I tried: "Tomorrow's * Today".Here is a small sample of what I found.Tomorrow's Technology Today<...(related: Copywriting)

Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying to get blood from a stone.When I first started out, writing copy meant slitting my wrist and 'giving blood'.Of course, I've greatly refined my copywriting process, and I'd like to share my methodlogy with you.Here are my top 10 ways of getting greatly reduce the number of brain farts that can stand in your way of writing cash pulling copy.Writer's Block Annihilator #1: National EnquirerWhile you might be tempted to dismiss the Enquirer, the fact is people love tabloids! Senstionalism sells. Big time. This may just provide the muc...(related: Copywriting)

Top 3 Rules For Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your produc...(related: Copywriting)

Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 ? Define your expectations. Are you looking for a copywriter or a technical writer? Do you need a writer that can take a project and run with it or do you need someone who will follow strict guidelines? Do you want a writer with the ability to make technical material readable for the general public or do you need a writer who specializes in retail? Are you looking for a writer you can build a long-term relationship with or w...(related: Copywriting)

Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing m...(related: Copywriting)

Touching The Prospect?s Emotions In Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.If it doesn't your copy will fail.The reason is simple. By and large... it's emotions that move us. Your prospect might be a man who seems completely unmoved by anything other than cold logic.Not true.Even this kind of person won't act until he's motivated to do so by his feelings. You must inject emotions in your sales letter for him to want to become a buyer.You Can Do This By Studying 3 Things:1) Your Prospect....(related: Copywriting)

Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behi...(related: Copywriting)

Want A Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of...(related: Copywriting)

Web Copy ? How Much Is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough?The pure volume of information available on the Internet is daunting ? often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually!Yet peopl...(related: Copywriting)

Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge impact on how successful your site will be?  If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to your order form.Here are some tips to help you improve your writing skills in order to keep your visitor's attention.Stress The Benefits EarlyIf the goal of your site is to sell a product or service, don't focus on what you want, focus on what your visitor wants.  Whether you realize it or not, when a person lands on your homepage, there's a little voice inside their head that constantly asks, "What's in it for me?"  They came to your site because they are searching for ...(related: Copywriting)

Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1. You could end your ad copy by telling peoplewhat will happen if they buy your product. Useyour most powerful benefit as the example.2. You could end your ad copy by telling peoplewhat will happen if they don't buy your product. Usea problem that they won't be able to solve without it.3. You could end your ad copy with a questionthey will always say yes too. They then will be usedto saying yes when you ask them to order.4. You could end your ad copy with a short reviewof your whole ad. Repeat all the major benefits andfeatures they will receive.5. You could en...(related: Copywriting)

Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secretsthat make people buy, your efforts in websitepromotion may not be fruitful.Here are some website promotion triggers to help you:1. People want to make more money. They maywant to start their own business, get a higher payingjob or invest in the stock market. This will makethem feel successful.2. People want to save money. They may want toinvest for the future or save for a big purchase.This will make them feel more secure.3. People want to save time. They may want towork less and spend time enjoying life's plea...(related: Copywriting)

Welcome Informed Criticism Of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

This is both a good and a bad thing.

It is good to hold firm to your beliefs, to be true to yourself, to stand your ground over knowledge or a belief that is fundamental to your character and values.

That said, holding stubbornly to your point of view, allowing no space for doubt, can be limiting. Oliver Cromwell is reported to have said to Charles I,...(related: Copywriting)

What A Ghostwriter Can Do For You
Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence. Being able to tell the world who you are, what you do and how you do it is the best kind of confidence-building free publicity?producing results rivaling those of standard advertising. But even if you could crank out passable copy yourself, most businesspeople should be spending their time doing what they do best?minding the store, not staring at blank sheets of paper!If that's you, and your marketing plans inclu...(related: Copywriting)

What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.When a website or blog requires content, they will want a ghostwriter to churn out the content for them. In fact the demand for good ghostwriters online is so huge that it is unlikely to be met any time soon.Note that the huge demand is for good ghostwriters, not...(related: Copywriting)

What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen?...(related: Copywriting)

When Panic Attacks Writers
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.On top of that, your clients or editors don't coordinate their demands, so you might even have two or three deadlines all falling within the same day or two.It happens.And being th...(related: Copywriting)

Who Is Your Customer?
When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.You should actually picture a real person and write to them. It might be someone you know or someone you know about. But it is someone. Give your person a body and a face you can visualize as you begin to write. If you have a photo, tape it up where you can see it as you work. If you don't, try finding someone in a magazine and cut out his or h...(related: Copywriting)

Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. Others, however, are not. For every great website out there that grabs its customer's attention and holds it, there are hundreds more bad ones that don't. Despite their best efforts, many businesses are losing money daily due to the poor performance of their company website.<...(related: Copywriting)

Why Is Free The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really.Firstly, business is a constant evolution - a process, you simply cannot remain still even if you are in the lead. You need to be constantly improving, constantly evolving and constantly looking for ways to differentiate yourself from the other guy.Here's why:There are essentially three types of customers:? Type 1 was going to become your customer no matter what. ? Type 2 will never become your customer no matter what, ? And then there is Type 3...Type 3 customers are sitting in the middle, they're on the fence. They...(related: Copywriting)

Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In the long run your ad will pay for itself. Although costly, it may just be the best investment you make.It is true what they say about advertising. The average person needs to see the ad at least three to four times before the average...(related: Copywriting)

Why Your Advertising Copy Is Not The Most Important Part Of Your Ad
If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers.If you own a vegetarian café in the middle of a meat-eating suburb? you could get very skinny... very fast.And if you run ads where either:a)...(related: Copywriting)

Working On The Internet: Role Of Proofreading And Copy Editing Online
When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us. This is because the same mental processes that went into composition are the ones we use to correct our work. Hence, so many websites are launched...(related: Copywriting)

Working With A Freelance Editor
If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article. Even if you are a brilliant writer, it always helps to have someone else look at the work with fresh eyes.Most of these editors will be people you hire on a freelance or project basis. To get the most out of such a relationship, it helps to be clear about what you need and what you can expect.To start, you should know w...(related: Copywriting)

Write Benefits In Your Headlines To Deliver The Dream!
When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader. At that moment in time, the headline was an irresistible headline to your reade...(related: Copywriting)

Write Hard-hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....TOP 9 POINTS TO FOLLOW:1. Stress on ADVANTAGE, RES...(related: Copywriting)

Writing Benefit-driven Web Copy ? 4 Steps To More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article...(related: Copywriting)

Writing Copy For Voiceovers
As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard.Commericals: Radio and TVDetermine the purpose of the ad, e.g. drive traffic to a store, produce direct response inquiries, annou...(related: Copywriting)

Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.Marke...(related: Copywriting)

Writing For People And Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit your store? Download an e-book? Whatever it is you want them to do, keep that in mind as you write.2. Search Engine Optimization: Remember the search engines as you write...(related: Copywriting)

Writing For Sex Markets
Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy sc...(related: Copywriting)

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Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling.Hardly anyone gives much real though to the basic gui...(related: Copywriting)

A Copywriting Lesson From Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham."The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.Nouns and VerbsNothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to kee...(related: Copywriting)

8 Tips For Writing Headlines That Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. One way to keep prospects reading is to give your copy attention-grabbing headlines. Here are eight tips to make sure your headlines get the message across:1. Turn each headline into a problem or benefit-oriented statement. What interests a prospect most about what you offer? Reading headlines that tell how great your company is or focusing only on the features of your product or service won't cut it. Instead, speak to what appeals most to a prospect ? usually, that's the fact that you offer the solution to their problem.2. Make headlines short, sweet and to the point. Your reader's attention span can be measu...(related: Copywriting)

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