Copywriting

Articles courtesy of Steven Smith

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Getting Paid For Your Articles
If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1. Magazine and Journal Articles.These articles are at least twice the length of a typical web article, in-depth, highly focused on a topic, slightly academic and ethereal in nature, and often have...(related: Copywriting)


Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get all the credit. Some common questions about the ghostwriting process are answered below.What does a ghostwriter do?A ghostwriter edits, writes, collaborates, and researches on behalf of someone else who becomes their client. Many biographies of celebrities and television personalities have been ghostwritten.Why do I need one?Not everyone knows how to or has the time to turn an idea into a book. A ghostwriter is a professiona...(related: Copywriting)


Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be?Well, it's my trusty notebook! It is where I store all of my ideas.Let me give you some examples. If I come across an email, even if it's sp*am, and the headline made me open up that email then by golly I will write that headline down in my notebook for future reference.If the headline made me open the email then you can be sure others will open it as well. So in my trusty notebook I record all the email headlines that have captured my attention.This way the next time I am writing an email to my list or prospects etc. or if I am stuck for a headline, all I have to do i...(related: Copywriting)


Grammatical Mistakes Dont Sell
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.E-mail is so quick and easy to write and send, that we don't give it the same attention as we would a printed letter. It's VERY important to make sure any communication you send to clients, customers, and prospects represents you only in the best light.Now, if good grammar isn't your strength, no worries! I write and edit for a living, so this stuff is my bag. My point is that you should *check and double-check* all communications you send out, or you risk blowing your credibility.Here are the five most common...(related: Copywriting)


Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients?Most likely you attract them through the written word in some sort of advertising, articles, or press release. In each case you need a headline.In fact, every printed document you publish should have a headline on it. Yes, even including your business card, if you have one!So, what shoul...(related: Copywriting)


Headlines That Pull, Persuade And Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.A headline is meant to do two vital things.First, it needs to grab your reader's attention. Realize that people surfing the web are click-happy. They tend to scan web pages quickly, even many of them simultaneously. Your site is but a blur. So, your headline must be prominent and effective enough to stop them.Second, your headline needs pull the reader into the copy and compel her into reading further. To do that, it must cater to a specific emotion or ...(related: Copywriting)


Health And Fitness: A Huge Industry In Need Of Writers
Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. And how many books, magazines, tapes of videos ...(related: Copywriting)


Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web...

- Give or take, my job as a copywriter...(related: Copywriting)

Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. ...(related: Copywriting)


Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. But how?One secret to keeping busy business readers hooked is to use irresistible transition sentences. Transition sentences come at the end of one paragraph and the beginning of th...(related: Copywriting)


Hooks, Lines & Sinkers
Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those thr...(related: Copywriting)


How Cliffhanger Paragraphs Capture Readers
About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return the next week to see what happened.Surprisingly, this narrative form isn't new. Even in the Middle Ages, storytellers journeyed from castle to castle spinning suspenseful yarns without end. (What a way to guarantee return appearances!)How can you create a cliffhanger for your readers? (1) Define a problem; (2) tell how to solve it; (3) state that the solution might link to another problem, (4) solve that one, but point to another difficulty, and so on.Here's a way to use this in business writing. Let's say you'd like to send po...(related: Copywriting)


How Ghost Writing Articles And Booklets Can Earn You Big Money!
Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling ...(related: Copywriting)


How Not To Write A Press Release
Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.Another writer, a friend of mine, got the account and life went on.Of course, I was pretty upset by the situation. I had completed several writing projects already for that client, which had seemed to go well, and had just finished a press release when I got the boot.My writer friend told me later her "secret" for making t...(related: Copywriting)


How To Be Creative
Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.The other day, I was watching some video tapes I had made of my son when he was between 2 and 6 years old. One thing that impressed me was the total freedom he had to express his imagination and creativity.He was always coming off with some unique or interesting new way of lookin...(related: Copywriting)


How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. However, for a freelance copywriter, New York is an excellent place to start working. In fact there may be no better place, actually.With this city, it's all about being the first to get your resume in, right?Well, 'hurry up and rush' is ...(related: Copywriting)


How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify. While these qualifications change from company to company, the over all concepts are the same throughout. Unless you can prove your worth and be able to do the job, you will not have the proof reading qualifications that are necessary. To get these, you must dedicate yourself to the ...(related: Copywriting)


How To Build Benefits From Features Fast And Easy With The Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product ? SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature. Back when I was first learning to write sales copy, I didn't know how myself. I just knew it was critical I figure it out.Finally I realized what...(related: Copywriting)


How To Develop A Killer News Hook
When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that's just advertising, and when you turn them off, they're often off for good.So, with this in mind, creating a news hook for your press release and media plan in general is probably the most important thing that you can do. But, how do you do it?A...(related: Copywriting)


How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of thoseprofessional copy writers who charge $5000 or more to write asimple sales letter? Or worse, have you laid down yourhard-earned cash for a self-proclaimed "professional" writer, andgotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying tocome up with compelling ad copy for that "killer" sales letter(you know, the one that's going to make you rich beyond yourwildest dreams?)... STOP!Why drive yourself nuts and give yourself a major headache tryingto train yourself to...(related: Copywriting)


How To Find A Copywriting School
Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. Turn this to your advantage. First, most copywriting schools can be found throughout the internet ...(related: Copywriting)


How To Find Editing Services Online
Quality is what you need. What you don't have is time. You need to find an editing service online that can help you get the work you need done, quickly and effectively. But, where do you look? Where can you find such a service and know that it is of good quality? While it would have been a difficult task to find an editing service online a few years ago, there is now an ever growing supply of them. You'll find quite a selection to choose from as well. Here are some guidelines that may help you in finding not only a service to use, but a good quality one at that.First off, you need to know what you want from your service. If you are just in need of a few editing projects, you might want to look at price and a larger compa...(related: Copywriting)


How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in or...(related: Copywriting)


How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. In order to succeed, a wide range of knowledge is needed as well as a good base of experience.These jobs are available in all sorts of media. The internet is full of postings for good quality writers in a variety of fields. Some in this field write for magazines, newspapers, or even books. Others work right online. There are several avenues a prospective writer can tak...(related: Copywriting)


How To Get Instant Attention
Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets.But do you and I want that kind of attention? Probably not. What most of us want to do ? especially with our writing ? is to make a positive impression that stays with the reader.That's the reason I wrote the little book "Words That Stick"?to help writers create impressions that stick to a reader's memory like duct tape.So, here are five ideas to help you attract attention:1. Begin with a unique headline. Some of my favorite headlines are slightly incongruous, or create curiosity. That's what forces me to read more. Example: "Cold wave linked to temperature."2. A second headline te...(related: Copywriting)


How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Likewise, careers in copy writing are being filled more and more with freelance or independent workers. Even those who work right from their home are jumping onto the bandwagon. But, copywriting careers are not all fun and games.We have found that the more people looking for careers in copy writing, the more stringent the guidelines h...(related: Copywriting)


How To Hold Peoples Interest Throughout Those Long Copy Sales Letters
People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Skim through it and see if anything catches their eyeWhich is the exact reason why you should incorporate at least 2 sub-headlines per page.You see, many people will skim through your ad or sales letter because they may be short on time. But if something catches their eye, it will hook them back into your pitch.

How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. So, i...(related: Copywriting)


How To Make The Most Of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don't ? a commercial imperative.Because the copywriter's audience is driven by the realities of the business market, so too is the copywriter. Although the good ones love to write, they don't necessarily love to write about toilet paper and real-estate. Copywriters ? in particular website copywriters ? write because it's their job. And like any job, copywriting has very defined objectives and parameters which determine how the copywriter works, and the kind of material they produce.So,...(related: Copywriting)


How To Negotiate Rates With A Freelance Copywriting Expert
Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I'm a small business owner too, and I know what it is to have that do-it-yourself mindset. (It's exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled ...(related: Copywriting)


How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing.If you can make the person feel that you are talking directly to them you will normally win their trust which will in turn lead to a sale.So, rather t...(related: Copywriting)


How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education isvoice. This is probably because it's tough to set general rulesfor something that's so personal to each of us. After all, thesame things go into building your copywriting voice that go intomaking you who you are!Personality, upbringing, environment, education, audience,purpose?all these and more go into forming your voice, n...(related: Copywriting)


How To Start And Sustain A Career As A Freelance Writer
Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writ...(related: Copywriting)


How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is to have steady business. Instead of continually needing new clients or another job to fill your day, why not utilize repeat business? When you make the most of your freelancing time you are helping yourself to gain more business and maintain that which you already have.For many people getting that first job is the key to success. It is the hardest part of working because more and more people want quality providers and want to use someone who is proven and worth the risk. You cannot get these jobs if you are new. But look at i...(related: Copywriting)


How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.In this article, we are...(related: Copywriting)


How To Write A Direct Mail Fundraising Letter (four Tips For Fund Raising Success)
1. Address your reader as a friend, not as "Friend."When was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of hi...(related: Copywriting)


How To Write A Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things:

  • capture the attention of the reader
  • speak to the reader's individual needs
  • give good reasons why your prospect can trus...(related: Copywriting)

    How To Write Ad Copy That Sells
    When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different as...(related: Copywriting)


    How To Write Adverts That Forces People To Respond
    Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say "Yes," then ask yourself why.Consider what is it that makes this advert attractive or what is it that this person's offer is deemed to be unattractive. By carrying out this exercise regularly you will be surprising ...(related: Copywriting)








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    Do You Make These 5 Mistakes When Writing Sales Copy?
    Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.1.The copy is boring. Great copy will never be boring and w...(related: Copywriting)

    Four Things Every Web Site Headline Must Do

    As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

    If you're writing a headline or heading for a site page, here are four things you need to keep in mind, four elements that demand your attention, four separate 'audiences' you need to satisfy.

    1. Make the reader feel he or she is in the right place

    Every time someone clicks on a link and a new page b...(related: Copywriting)

    3 Steps To Better Sales Copywriting
    Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter." True, few of us are using typewriters these days. The principal, however, remains unchanged.We're in sales. I know this. You know this. We all know this. Yet why does much of the copy out there, especially ads produced by expensive...(related: Copywriting)

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