Copywriting

Articles courtesy of Steven Smith

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Copywriting

Copywriting Faqs
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.Copywriting FAQ's:1. How do I know your writing style is the right one for my company?I understand where this question comes from, because I ask it myself when I need to solicit the help of another writer. A good copywriter would never inject her own personality or opinion into the work she does for other people. Rather, she adopts the appropriate tone for their particular industry.When it comes to writing, I consider myself something of a chameleon. If you tak...(related: Copywriting)


Copywriting For Astrology, Numerology, Tarot, And The Mystic Audience
These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. She's probably dressed in proper business attire, scheduling consultations from her art-deco office right now.

Copywriting For The Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills. You even have a power-packed portfolio to prove it. So: what's the problem then?The problem is that the web is overflowing with copywriting talent. A copywriter on the web is a little like being at a Friday night concert at Madison Square Garden for some big headliner. In that vast audience, you're just a teeny speck.Likewise, in the elbow-to-elbow web copywriting arena, you're not much of a standout, eve...(related: Copywriting)


Copywriting Goldmine: One Of 20 Insider Secrets To Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that would have cost you anywhere from $3,000 to $15,000 to have written professionally.So how do you get going? Grab a kitchen timer or stopwatch, a piece of paper and a pen. Your bite-sized drill today is to separate out the features from the benefits. So let's do an exercise.Befo...(related: Copywriting)


Copywriting Makeover: Making An Emotional Connection - Part 1 Of 2
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This...(related: Copywriting)


Copywriting Makeover: Making An Emotional Connection - Part 2 Of 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.The RewriteIt took me a while to get started on this co...(related: Copywriting)


Copywriting Makeover: Search Engine-friendly Can Also Mean Visitor-friendly
When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right!Gigmasters.com is a database site that allows visitors to search for any number of entertainment options then bo...(related: Copywriting)


Copywriting: Secrets Of A Freelancer
Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess... when really, I'm just a humble girl from Jersey who's having a fun time running a freelance copywriting business.I take that back. Freelancing isn't fun. It's AMAZING. Brilliant marketing, like beautiful music, makes my arm hairs stand up. Meeting people who share my passion for writing and dreaming up clever advertising strategies exhilarates me. Connecting with entrepreneurial geniuses who can teach me things I didn't know before is such an incredible privilege. Having the option to walk away from people I don't respect... well, ...(related: Copywriting)


Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.Here's what happened?About 8 years ago I bought the book "Man and Music In India" by Roshmi Goswami and ...(related: Copywriting)


Copywriting Tricks: Nailing The Voice
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop. You may be slurping on mellow vanilla, while I'm over here crunching Rocky Road. Sure, we're bothing having a cold and creamy treat, but our wa...(related: Copywriting)


Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical article will consist of the Following 3 Parts

  • Introduction
  • Body
  • Wrap upBy mixing and matching the above elements from your article swipe file (and writing some new text) you can often turn 10 Articles into 20 or 30 articles. As an example You have written an Article on 10 Steps to starting an Online Business. Can some of these steps be used to starting an MLM Online Business.Let's say ...(related: Copywriting)

    Creative Copywriting?
    There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative? Eventually the logic dawned on me: all copywriting is creative writing but not all creative writers can write decent ad copy. If you have never studied that particular branch of philosophy, it's like ...(related: Copywriting)


    Custom Writing Services: Market Overview
    Market identificationCustom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based.Market sizeThe precise size of custom writing services market is unknown, though some rough estimate could be made. The number of competitors in the market approaches nearly 200. It is also known that around 30 percent of organizations in the industry have annual turnover amounting to $120,000 approximately, whereas other 70 percent have almost twice as low annual turnover. Total market size is estimated at $10,800,000 annually. The size of the market in relation to the economy is yet unknown.Segmentation
    Segmentation is the process of allocation of particular homogeneous sub-mar...(related: Copywriting)

    Deciding What Voice To Use In Copy
    You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. There's a copywriter and a copy reader. As soon as one is gone, the relationship is over (at least for the time being). Readers don't have to stick around. There's no locked door. And they won't?if you don't keep them interested. So you need to write as if you are talking to that person directly. How do you do this? Nine ...(related: Copywriting)


    Designing For A Non-english Audience
    Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared ...(related: Copywriting)


    Direct Mail Sales Letters Flow Better With Subheads
    A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to your copyWhy ...(related: Copywriting)


    Discover Your Creativity
    You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in ...(related: Copywriting)


    Dissolving Buyer Scepticisim ... A Lesson In Copywriting
    When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.Anyone can claim something generates great results. And they often do.Here are some ways to dissolve scepticism and prove your claims:1. Testimonials...(related: Copywriting)


    Do You Make These 5 Mistakes When Writing Sales Copy?
    Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.1.The copy is boring. Great copy will never be boring and w...(related: Copywriting)


    Does Your Copy Look Fake To The Search Engines?
    From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more adva...(related: Copywriting)


    Dont Be Satisfied With Your First Draft

    Sometimes it's a struggle to figure out what's the best thing to say.

    You're writing a heading, the first sentence of an email, the introduction to a newslet...(related: Copywriting)

    Dont Forget The Copywriting
    Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving little focus or refinement.Whether your marketing plan involves ads, direct mail or a web...(related: Copywriting)


    Engage Your Customer ? Write About Benefits
    Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.Recap your answers ? maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?If your first list looks anything like your second, chances are you're mistaking features for benefits. As a result, it's likely that your ma...(related: Copywriting)


    Finding Your Clients Business Problem Leads To Better Copy
    WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing. What we all do instead, is focus on our solution, i.e. "what we do.""We sell network management software.""We are a business-oriented law firm.""We trade commodities."Worse still, we continue talking about ourselves: how many employees we have, how many years we have been in business, where our head of...(related: Copywriting)


    Five Keys To Leaner And Meaner Copywriting
    Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.Clean writing isn't an accident, but is instead the result of the careful application of certain principles and tools. Try these five techniques for crafting leaner, meaner, more effective business copy:Avoid modifiers. Modifiers change the meaning of other words; the most common of these are adverbs and adjectives (words that describe verbs and nouns, respectively). They're used when the writer feels that the noun or verb needs a litt...(related: Copywriting)


    Five Sections Of Your Copy Guaranteed To Get Read
    Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's ...(related: Copywriting)


    Five Steps To Online Copywriting Success
    One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business.It doesn't matter if you're marketing a product, a service, a network marketing opportunity, or if you're an affiliate selling someone else's products; you need to know a little bit about online copywriting. You don't need to be an expert at it, but you should know some basics to help with constructing landing pages, content pages, or just simple ads for advertising.When I bought my first car, I made sure that I knew how to do s...(related: Copywriting)


    Five Tips For Writing Eyeball-grabbing Headlines
    If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.We're all exp...(related: Copywriting)


    Four Simple Steps To Improve Your Sales Copy
    You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?You don't have to practise mind-reading, just good-old fas...(related: Copywriting)


    Four Things Every Web Site Headline Must Do

    As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

    If you're writing a headline or heading for a site page, here are four things you need to keep in mind, four elements that demand your attention, four separate 'audiences' you need to satisfy.

    1. Make the reader feel he or she is in the right place

    Every time someone clicks on a link and a new page b...(related: Copywriting)

    Freelance Business Writers - How To Get The Best From Your Writer
    At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people w...(related: Copywriting)


    Freelance Copywriters On The Internet: How To Tell The Difference Between Heaven-sent And Hack
    If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online ...(related: Copywriting)


    Freelance Copywriting Advice #1: Take The Scary Jobs
    From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that."My advice to you is this: Do it.When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner confidence as a copywriter.Let me give...(related: Copywriting)


    Freelance Technical Writers - How Much Are You Worth?
    Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people. It is often said that you cannot get experience without experience. That is true when it comes to these jobs as well. But, if you want to know about technical writing pay, then look at the characteristics you possess first.Here are some basic things to consider about yourself before you go looking ...(related: Copywriting)


    Freelance Writers: Double Your Income
    Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' prod...(related: Copywriting)


    Freelance Writing As A Career
    Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances ar...(related: Copywriting)


    Freelancers Can Jump-start Your Publicity Initiative
    If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it. Every town has a freelance writer who can help you get a release or article written quickly. Or you can search for one nationally on one of the free classified ad sites like Craig's List.A good freelance writer can take your information over the phone and create the piece that you are looking for.True, writing is not rocket science, and you can do it yourself. But if you find you're procrastinating, put a writer on your team. You can pretty much rent 'em by the hour or the project, so you'll pay only for what you...(related: Copywriting)


    Fundraising Letters: Where To Find Creative Ideas For Your Appeals
    How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive that you run year after year. The funds that you must ra...(related: Copywriting)


    Getting Over Copy Shock
    A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth...(related: Copywriting)








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    Writing Benefit-driven Web Copy ? 4 Steps To More Sales
    You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article...(related: Copywriting)

    Engage Your Customer ? Write About Benefits
    Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.Recap your answers ? maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?If your first list looks anything like your second, chances are you're mistaking features for benefits. As a result, it's likely that your ma...(related: Copywriting)

    How Not To Write A Press Release
    Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.Another writer, a friend of mine, got the account and life went on.Of course, I was pretty upset by the situation. I had completed several writing projects already for that client, which had seemed to go well, and had just finished a press release when I got the boot.My writer friend told me later her "secret" for making t...(related: Copywriting)

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