A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next task is to effectively convey our message.Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to the success of your venture. That's why it would be a wise decision to learn some copywriting techniques.Don't worry! By following these simple rules will make copywriting easier and more profitable for your business.Be...(related: Copywriting)
A Little-known Secret To Writing Sales Copy, For Serious Copywriters Only!
Have you ever wondered how your copy sounds to your prospects when they're reading it?If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someo...(related: Copywriting)
A Quick Free N Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it partic...(related: Copywriting)
A Writers Secrets
Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. These, the writer should explore in his or her writing.These secrets can be an important part of any writer's self-examination and can be revealing, even therapeutic, because they can be used in poetry to add depth and passion to verse composition; they can be used in novels to develop memorable characters; they can be used in articles to add life and interest to the topic; they can be used in any writing to make it unique and engaging, without endangering the writer's privacy.Make secrets...(related: Copywriting)
Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at...(related: Copywriting)
Ad Copy - Your 12 Point Inspection!
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.Hold the phone!When you've got your draft, run it through this 12-point inspection. Cover off these basics, and you can be sure you're off to a running start.1 ? Do You Have A Compelling Headline?Does it generate curiosity? Does it promise a benefit that will compel someone wi...(related: Copywriting)
Advice For Copywriters: How To Win The Freelance Bidding War
Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com. You've probably seen ads like this:"Need 50 Articles Ghostwritten. 500-800 Words. Budget: $250-$500. Timeframe: one month.""How insulting!" you think to yourself, and yet sheer curiosity lures you to the bidding area. What do you see? Lowbrow bidders losing their minds... chomping at the bit for this embarrassing offer: "Bid: $500." "Bid: $300."All of this is doing a number on your head. You start second-guessing your own worth. "Damn....(related: Copywriting)
Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their answers. They cover successful marketing techniques, how to get client...(related: Copywriting)
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)The debate was originally sparked by a comment a very well-known Fortune 500 "guru" made about Armand Morin's AudioGenerator.com.I love it, because debate ignites passion, provides insigh...(related: Copywriting)
Are You Asking The Right Questions In Your Copy?
It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?Behaviorally speaking, not everybody respo...(related: Copywriting)
Are You Losing Customers Because Of Typos?
Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. Whereas the physical store has the credibility of location, physical presence (you can find them if there's a problem) as well as community reputation, a customer on the internet can only rely on your words to determine if they can trust you or your se...(related: Copywriting)
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake.Some of these may seem painfully obvious. Alas, even the obvious gets overlooked from time to time (even from professionals ? I know, I've made my share of mistakes) so it's always a wise idea to take a few moments to double check that your release is up to s...(related: Copywriting)
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling.Hardly anyone gives much real though to the basic gui...(related: Copywriting)
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.Of course, we should never open any attachments from unknown s...(related: Copywriting)
Be That Copywriter Everyone Wants To Work With
So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.As a polished copywriting professional, your writing drafts should include:- Copy that...(related: Copywriting)
Better Copy: The Interview Is The Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask every question he could think of about your subject and keep probing until he found illuminating answers. You could find a colleague to help in this e...(related: Copywriting)
Beyond Once Upon A Time: Fairy Tales Arent The Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list. Happens to all who inhabit the Kingdom of the Internet; we sign up for an e-newsletter, but rarely read what we receive. These newsletters have value and appeal to me because they address an interest, help me do my job, and / or keep me on top of developments in a hobby.After a long day of working at the castle, I'm too fatigued to read the e-newsletter. These folks throw more stones in my already heavy email box; it's worse than Publishers Clearinghouse. How often do they send these missives? I don't ...(related: Copywriting)
Boost Your B To B Marketing Copy: 3 Major Copywriting Blunders And How To Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window.Sadly, these sorts of mistakes are the result of the major misconception that you have to be cold and impersonal in your copy if you want to seem professional. If you're guilty of this copywriting crime, you probably learned this rule from a well-meaning, but misguided communicator who doesn't understand that business writing is designed to sell.But fear not -- there's no reason for your B to B marketing to be bland and ineffective. You just need to know what to look out fo...(related: Copywriting)
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.Although unintentional, they're so involved with their business or product that they tend to forget their prospects. They tend to explain things in ways that only they understand. They tend to forget the number one axiom in copywriting:Different words mean different things to different people.Let me share with you at least three simple steps you can take now to increase the readability of your cop...(related: Copywriting)
Bullshit Avoid The Use Of The Word Bullshit
It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Personally I could care less because something that is BS needs to be called what it is; after all why let the people who tout such malarkey get away with it.In the old west we use to call it like it was; we called an ace, an ace and a spade, a spade. That is what it was, so that is what you called it....(related: Copywriting)
Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe some web content. You've done all your research, and you're staring at a blank computer screen. You want to look good in print. You want to put your "best foot forward." And, of course, you want to make a barrel full of money.Well, you're going to have to pick one, because you can't do all three.Not, that is, if "looking good ...(related: Copywriting)
Buy My Book For $27 And Ill Give You Bonuses Worth A Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI almost clicked. Really, I did.The ad copy was compelling, the content focused. This was exactly what I was looking for. Yes, I was convinced I had found just the eBook I needed to add to my e-library.Credit card in hand, my mouse cursor hovered over the "order now" button ready to click. The excitement mounted. I had to have it.Then it happened...a doubt...a discordant second thought that caused me to view the irresistible offer in an entirely different light - so much so that I put away my c...(related: Copywriting)
Calls-to-action: Making Them Fit Makes All The Difference
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.Call-to-action statements (those final words that inspire your customers to take an action - usually to make a purchase) are not universal. Just like your headline, your sub-heads, and your body ...(related: Copywriting)
Can 97% Of Netpreneurs Be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits!You don't know it yet, but in the next 5 minutes you are going to learntwo things that will enable you to command someone to do something anything ? and that person will do it without question. What's more, they'llthink it was their idea, not yours. Hypnotic Selling: Myth or Miracle?Dear unhappy business owner;Listen, we all know the key to success in any business is how well your message gets across. Do you know how to grab a visitor to your business and keep em? It's what they experience when they arrive that brings them back. And the biggest secret is-it's all in your writing!? Struggling with Your Marketing? Here's How to Fix That! (Read on!)? Who ...(related: Copywriting)
Can Anyone Succeed As A Freelance Copywriter?
This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.No.No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or otherwise.If someone tells you different, they a...(related: Copywriting)
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common copywriter tricks that I *leave on the table?*Here are a few to start:* If you order in the next 24 hours, you get... (face it. If you come back tomorrow, the offer wi...(related: Copywriting)
Can You Become A Freelance Copywriter In Los Angeles?
Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns. But, if you want to bec...(related: Copywriting)
Cause And Effect
"Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will not propel you to success. Understand the "cause" of your market's problem by k...(related: Copywriting)
Cleaning Up Your Copy
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side.So when you have an idea and your min...(related: Copywriting)
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but ...(related: Copywriting)
Content Is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly forgotten tomorrow.But, every great idea needs a little something extra. Maybe you're g...(related: Copywriting)
Copyright, Copyrighting, And Online Copyright Abuse - Save Yourself The Headache By Reading This!
Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first. This includes publishing other peoples work to your web site, newspaper, magazine or even just downloading it to your computer can be seen as copyright infringement. The last is known as a grey area.Other peoples work me...(related: Copywriting)
Copywriter Rates, Getting The Facts Beforehand
Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. There is very little in the way of a standard rate especially when you are dealing with clients through the Internet. To ensure you don't get taken for a ride, you need to get...(related: Copywriting)
Copywriter Trick Unveiled: How To Write Better Copy Faster
"Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo Emerson's GoetheI'm going to share with you a method guaranteed to get your copy razor sharp in a hurry. It's an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since I've been using it regularly again, I write circles around my former output times. The words are just at my fingertips.How did I do it? (More importantly, how can you do it too?) Well, you probably already know you must have curiosity to become a good writer...(related: Copywriting)
Copywriting 101: Exclamation Point, Friend Or Foe?
My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Does this mean my writing is perfect and consistently conforms to grammar rules? Heck, no. It does mean that I spend hours perseverating about serial commas, dangling participles, and feeling guilty if I end a sentence with a preposition. I worry endlessly about what I call the PowerPointification of America (i.e., the ...(related: Copywriting)
Copywriting And Your Five Senses
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your custom...(related: Copywriting)
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people demand time with. Still for others, the business aspects of copywriting have just been e...(related: Copywriting)
Copywriting: Drafting Rules For Professionals
As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from. Follo...(related: Copywriting)
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinking about how much better this is than the first paragraph.Did you see it? Did you hear the Robin, and the creaky swing? Did you taste the coffee?Most importantly, did you notice how much easier it was to get involved emoti...(related: Copywriting)
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but ...(related: Copywriting)
There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative? Eventually the logic dawned on me: all copywriting is creative writing but not all creative writers can write decent ad copy. If you have never studied that particular branch of philosophy, it's like ...(related: Copywriting)
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.Copywriting FAQ's:1. How do I know your writing style is the right one for my company?I understand where this question comes from, because I ask it myself when I need to solicit the help of another writer. A good copywriter would never inject her own personality or opinion into the work she does for other people. Rather, she adopts the appropriate tone for their particular industry.When it comes to writing, I consider myself something of a chameleon. If you tak...(related: Copywriting)