Freelancers Can Jump-start Your Publicity Initiative
If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.
Writer's block got you down? Don't let it. Every town has a freelance writer who can help you get a release or article written quickly. Or you can search for one nationally on one of the free classified ad sites like Craig's List.
A good freelance writer can take your information over the phone and create the piece that you are looking for.
True, writing is not rocket science, and you can do it yourself. But if you find you're procrastinating, put a writer on your team. You can pretty much rent 'em by the hour or the project, so you'll pay only for what you need.
Placing a story, just like writing one, is more common sense than rocket science. But if you're stuck for time or want a professional boost, consider a freelance publicist. Local freelance publicists usually have good contacts with local media, and they are easy to find.
These well-connected pros can bolster your media outreach just by working for a few hours a week or month. Like freelance writers, they usually charge by the hour-you don't have to pay a monthly retainer to work with a publicist.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Kick-start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come upwith some topic for your project.....However, ideas on what to write about keep eluding you.W...(related: Copywriting)
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.Although unintentional, they're so involved with their business or product that they tend to forget their prospects. They tend to explain things in ways that only they understand. They tend to forget the number one axiom in copywriting:Different words mean different things to different people.Let me share with you at least three simple steps you can take now to increase the readability of your cop...(related: Copywriting)
Are You Losing Customers Because Of Typos?
Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. Whereas the physical store has the credibility of location, physical presence (you can find them if there's a problem) as well as community reputation, a customer on the internet can only rely on your words to determine if they can trust you or your se...(related: Copywriting)
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. In order to succeed, a wide range of knowledge is needed as well as a good base of experience.These jobs are available in all sorts of media. The internet is full of postings for good quality writers in a variety of fields. Some in this field write for magazines, newspapers, or even books. Others work right online. There are several avenues a prospective writer can tak...(related: Copywriting)
Copywriter Rates, Getting The Facts Beforehand
Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. There is very little in the way of a standard rate especially when you are dealing with clients through the Internet. To ensure you don't get taken for a ride, you need to get...(related: Copywriting)
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of thoseprofessional copy writers who charge $5000 or more to write asimple sales letter? Or worse, have you laid down yourhard-earned cash for a self-proclaimed "professional" writer, andgotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying tocome up with compelling ad copy for that "killer" sales letter(you know, the one that's going to make you rich beyond yourwildest dreams?)... STOP!Why drive yourself nuts and give yourself a major headache tryingto train yourself to...(related: Copywriting)
Can You Become A Freelance Copywriter In Los Angeles?
Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns. But, if you want to bec...(related: Copywriting)
The Secret To Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1. Get a theme.First and foremost, to be screamingly successful as a web copywriter, you must have a HOOK. Copywriters are a dime a dozen, but the standouts have their brands jacked up for instant recognizability.You've likely heard of Michel Fortin,...(related: Copywriting)
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secretsthat make people buy, your efforts in websitepromotion may not be fruitful.Here are some website promotion triggers to help you:1. People want to make more money. They maywant to start their own business, get a higher payingjob or invest in the stock market. This will makethem feel successful.2. People want to save money. They may want toinvest for the future or save for a big purchase.This will make them feel more secure.3. People want to save time. They may want towork less and spend time enjoying life's plea...(related: Copywriting)
Quotations As Expressions In Life
Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an ex...(related: Copywriting)
Step One For Copywriters: Understand What To Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.
Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page...
"What is it that I...(related: Copywriting)
Why Is Free The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really.Firstly, business is a constant evolution - a process, you simply cannot remain still even if you are in the lead. You need to be constantly improving, constantly evolving and constantly looking for ways to differentiate yourself from the other guy.Here's why:There are essentially three types of customers:? Type 1 was going to become your customer no matter what. ? Type 2 will never become your customer no matter what, ? And then there is Type 3...Type 3 customers are sitting in the middle, they're on the fence. They...(related: Copywriting)
10 Things You Should Expect From Your It Copywriter
Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world ? someone who's not afraid to call themselves an "IT Copywriter". So how do you know when you've found an IT copywriter? And ? more importantly ? how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for ? the things that make a copywriter an IT copywriter. 1) IT backgroundPerhaps the most beneficial quality in an IT copywriter is a solid background of some sort...(related: Copywriting)