Copywriting

Articles courtesy of Steven Smith

Copywriting - All The Information You Need On Copywriting

7 Steps You Must Take Before Writing A Word Of Copy!


Copywriting

Copywriting Checklist

Okay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this checklist.

The Critical Steps to Take Before Writing Your Sales Letter

One of the biggest misconceptions new clients have when they come to me is I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% - 70% of my time PREPARING to write copy. If you don't do your homework, the chances go up exponentially that your copy will fall flat on its face. Use this simple checklist to get you prepared for writing your own sales copy.

  • Use the product or service yourself. I wouldn't dream of writing copy about something I had never experienced. (If it's your product, you may want to let someone else test it, then interview her about her experience.) It's one of the fastest ways to get a complete understanding of its strengths and weaknesses.
  • Research your target market thoroughly. If you know anything about the way I help others write their own copy, you know about the "tarket" concept. Basically it goes like this. Segment your market down by age, income, marital status, etc. Then write out a detailed description of ONE PERSON in your target market - your "tarket".

When you write, speak only to that person.

  • Spy on the competitors. Make yourself a customer to your competition. Then study how they handle marketing and customer service from A to Z. Sign up for their ezines, study their websites, collect their direct marketing campaigns. Learn to think like they do.

Soon the differences between your company and theirs begin to reveal themselves. Your unique selling position pops its head out!

  • Anticipate objections by writing out the FAQs ahead of time. Put yourself in your customer's shoes and think like she does. What questions come up for her that would stop her from buying? Expect those frequently asked questions to come up and address them in your copy.
  • Identify the features and benefits. We already know people buy more on emotion than logic. So have a list of what your product or service does (features) and how each feature makes your customer's life better (benefits). The more you can stimulate an emotional response in your client with benefits, the deeper the connection goes.
  • Collect compelling stories from the client. Nothing pulls us in psychologically more than a good story. Humans are a storytelling society. It's in our genes. So give them what they want. Get the reader entranced by your copy with a hard hitting short story. Then connect it back to what you're selling.
  • Gather testimonials from happy customers. How often do you read a testimonial about how badly this product stunk? Not very often. Testimonials are designed to increase credibility. To put a face on people who have had success with your product. How it made them richer, happier, thinner. Let them speak for you. Your trust quotient goes way up!

If you follow each of these steps thoroughly BEFORE you sit down in front of a blank screen, you have all the elements you need for a successful sales letter. I know. I know. Putting the pieces to the puzzle together can be easier said than done. But no matter what your skill level is at today for writing copy, we all start from these same basic steps.

Where to Go for More Help

If you're looking for more direction, let me again recommend the Red Hot Copywriting Bootcamp. You not only get my one-on-one expertise, but you never know what other pros come onboard to teach you like Alex Mandossian (conversion expert) or Marty Foley (traffic and testing expert). The Red Hot Copywriting Bootcamp is a complete copywriting brain dump (that sounds a little vile, doesn't it). Bottom line: You won't find a more thorough, hands-on program on the subject.

Of course I'm partial to my course, but you can also check out "Michael Masterson's Accelerated Program for Six Figure Copywriting" through AWAI-American Writers and Artists Institute. I personally took this course by Michael Masterson and I definitely recommend it.

ABOUT THE AUTHOR:

International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of an award winning copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at http://www.red-hot-copy.com.







Car Insurance Rates   |   Dental Insurance   |   Health Insurance   |   Home Owner Insurance   |   Life Insurance Quote



| 1 | 2 | 3 | 4 | 5 | 6 | 7 |











Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinking about how much better this is than the first paragraph.Did you see it? Did you hear the Robin, and the creaky swing? Did you taste the coffee?Most importantly, did you notice how much easier it was to get involved emoti...(related: Copywriting)


Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but ...(related: Copywriting)


A Little-known Secret To Writing Sales Copy, For Serious Copywriters Only!
Have you ever wondered how your copy sounds to your prospects when they're reading it?If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someo...(related: Copywriting)


Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the "extra space." (Our new home is double the size of our current one.)Now, something really interesting happened.The story is a little long, and almost unbelievable, but let me cut to the heart of the matter. (I'll tell you the whole story some other time. You'll cringe!)After shopping around a few stores, ...(related: Copywriting)


A Writers Secrets
Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. These, the writer should explore in his or her writing.These secrets can be an important part of any writer's self-examination and can be revealing, even therapeutic, because they can be used in poetry to add depth and passion to verse composition; they can be used in novels to develop memorable characters; they can be used in articles to add life and interest to the topic; they can be used in any writing to make it unique and engaging, without endangering the writer's privacy.Make secrets...(related: Copywriting)


How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later,...(related: Copywriting)




Google




Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake.Some of these may seem painfully obvious. Alas, even the obvious gets overlooked from time to time (even from professionals ? I know, I've made my share of mistakes) so it's always a wise idea to take a few moments to double check that your release is up to s...(related: Copywriting)

Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a big...(related: Copywriting)

Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so. Although sound...(related: Copywriting)

site-map - Copyright © 2006 | Contact Webmaster | All Rights Reserved. | Copywriting