42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offlineover my lifetime. I have read excellent ad copies thatmade me buy right away and some that may have hada decent product, but had a poor ad copy that turnedme away.
Now that I am in business, I have written some of myown ad copies. Some of them have worked, some ofthem have bombed. The key is to keep changing andtesting your ad copy, don't just write one and thenstop. I don't have a college degree in copywriting, butI know to learn from the mistakes and never give up.
Below I've made a list of 42 deadly ad copy sins thatI've made over the years and that you can learn from:
Don't get me wrong, not all 42 of my ad copy sins willapply to each and every ad you write. It is just a listyou can use in the future. If you currently have an adcopy, compare it to the list right now. Your ad copycould make or break your sales.
Good Luck with your online ad copies:)
Tim B. Miller
Get My FREE eBook Profitable Web Traffic Generators
Proven And Free Ways To Get More Traffic For Your Online Business!
Memorable Sales Copy -- How To Write It
Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your custome...(related: Copywriting)
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.When your business requi...(related: Copywriting)
3 Steps To Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".Here's an example I received just the other day..."Just imagine... a report with the *exact* words to use to maximize your influence and communication effectiveness..."For me to believe that I could write good copy simply by having access to these *exact* words, I would also have to believe that if I had access to the *exact* set of brushes and paints used by Picasso, I could become a great painter.It's all nonsense.However, there are some simple steps you can take which, when taken in the right sequence, can improve your copy.St...(related: Copywriting)
13 Steps To A Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. The...(related: Copywriting)
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention. No matter the medium ? a sales letter, print ad, or commercial ? she's going to make an almost instantaneous decision about whether you are worth her time or not. So you'd better start off with a bang.Hopefully, you already have a good headline. The words ...(related: Copywriting)
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headline that I can apply to almost any business.For example, I find a headline I like that goes something like this:"Give Me 5 Minutes And I'll...(related: Copywriting)
How To Be Creative
Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.The other day, I was watching some video tapes I had made of my son when he was between 2 and 6 years old. One thing that impressed me was the total freedom he had to express his imagination and creativity.He was always coming off with some unique or interesting new way of lookin...(related: Copywriting)
Writing Online In Two Syllables Or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web.
For part of the day, I invite the group to take part in a series of short tasks. In one of these I ask people to write or rewrite a web page headline, using words of two syllables or less.
What's the point? Well, ...(related: Copywriting)
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know ...(related: Copywriting)
Can 97% Of Netpreneurs Be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits!You don't know it yet, but in the next 5 minutes you are going to learntwo things that will enable you to command someone to do something anything ? and that person will do it without question. What's more, they'llthink it was their idea, not yours. Hypnotic Selling: Myth or Miracle?Dear unhappy business owner;Listen, we all know the key to success in any business is how well your message gets across. Do you know how to grab a visitor to your business and keep em? It's what they experience when they arrive that brings them back. And the biggest secret is-it's all in your writing!? Struggling with Your Marketing? Here's How to Fix That! (Read on!)? Who ...(related: Copywriting)
No-holds-barred Conversation With Dan Lok - Part 1
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. I'd go to networking events and try to get business. (Sucks!)Sometimes I'd do a little 'switchcraft' and call the companies who sent me direct mail letters.Before I had a track record, I wrote a lot on a results-oriented basis. This is also know as a 'sink or swim' or 'thrive or starve' approach....(related: Copywriting)
Why Your Advertising Copy Is Not The Most Important Part Of Your Ad
If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers.If you own a vegetarian café in the middle of a meat-eating suburb? you could get very skinny... very fast.And if you run ads where either:a)...(related: Copywriting)
Writing For People And Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit your store? Download an e-book? Whatever it is you want them to do, keep that in mind as you write.2. Search Engine Optimization: Remember the search engines as you write...(related: Copywriting)