Copywriting

Articles courtesy of Steven Smith

Copywriting - All The Information You Need On Copywriting

3 Ways To Increase Conversion Rates


Copywriting

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

In this article I'm going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all of their readers before the 'task' is completed. Both media struggle with conversion rates that typically hover around the 2% rate.

Most of us throw out or recycle direct mail pieces almost every day. And most of us know how many of our site visitors leave before buying, signing up, registering or completing some other task.

Now for the difference. Direct mail copywriters work extremely hard to minimize the number of readers they lose, at every stage.

How hard do you work to keep and convert your readers?

Here are three tips taken from the world of direct marketing:

Make a promise

First, your homepage should make it very clear what you do. As in the statement, "We sell printer cartridges".

But also make a promise. As in, "You'll never run out of printer cartridges again".

The statement is about you. And it's useful in letting people know they are in the 'right place'.

The promise is about them. And there is a real benefit stated there. This may be copywriting 101, to lead with a benefit, but it's surprising how many sites don't follow this simple and proven principle.

Make an offer

This is standard in just about every direct mail package. This isn't the same as a promise. An offer is when you give someone something extra, at no cost to the buyer. Maybe it's a free calculator. Or a better price if you subscribe for longer. Or 30 days free. Even a free serving of garlic bread with your pizza.

Try to do the same with your web site. With a free report. Free shipping. A free download. A free consultation. A free gift. Or free gift wrapping.

Guarantee it

Direct marketers know that buyers are often nervous about buying over the phone or by mailing an envelope. So they wrap everything up in a guarantee. Be delighted or get your money back.

Online we also know that many people feel nervous about parting with their money over the Internet, particularly if it is the first time they have bought something at our site. But where are our guarantees? Too often they are found in the small print somewhere, qualified with all sorts of legal nonsense.

If you want to make your prospects and buyers feel secure, make the guarantee bold. Say it loud. Have it jump out at people. Let them know that they are protected if they choose to buy.

These are just three of the ways direct marketers try to increase conversion rates. They keep people reading with a strong promise, an attractive offer and a cast-iron guarantee.

Do you?

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.







Car Insurance Rates   |   Dental Insurance   |   Health Insurance   |   Home Owner Insurance   |   Life Insurance Quote



| 1 | 2 | 3 | 4 | 5 | 6 | 7 |











What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen?...(related: Copywriting)


Kick-start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come upwith some topic for your project.....However, ideas on what to write about keep eluding you.W...(related: Copywriting)


Bullshit Avoid The Use Of The Word Bullshit
It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Personally I could care less because something that is BS needs to be called what it is; after all why let the people who tout such malarkey get away with it.In the old west we use to call it like it was; we called an ace, an ace and a spade, a spade. That is what it was, so that is what you called it....(related: Copywriting)


Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers. Here they are...? You? Save? Results? Health? Love? Proven? Money? New? Easy? Safety? Discovery? GuaranteedSo how can these 'proven' 'new' words 'you' have discoveredbe used to generate 'results' and make 'you' more 'money'?It's 'easy.' 'You'll' 'love' the way you can 'safely'integrate them into your ads and sales letters. Plus,'you'll' 'save' thousands of dollars from burning a holethrough your pocket...(related: Copywriting)


A Quick Free N Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it partic...(related: Copywriting)


Finding Your Clients Business Problem Leads To Better Copy
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing. What we all do instead, is focus on our solution, i.e. "what we do.""We sell network management software.""We are a business-oriented law firm.""We trade commodities."Worse still, we continue talking about ourselves: how many employees we have, how many years we have been in business, where our head of...(related: Copywriting)




Google




Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy
Every day, more and more of us begin new online businessventures, hoping to make a better living or just a little extraon the side. And every day, more and more of us fail.This may seem like a negative attitude, but unfortunately, it'sthe truth. The Internet is a great place to do business, butfinding real success is like...(related: Copywriting)

5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.L...(related: Copywriting)

How To Build Benefits From Features Fast And Easy With The Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product ? SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature. Back when I was first learning to write sales copy, I didn't know how myself. I just knew it was critical I figure it out.Finally I realized what...(related: Copywriting)

site-map - Copyright © 2006 | Contact Webmaster | All Rights Reserved. | Copywriting