10 Eye Popping, Jaw Dropping Ad Copy Secrets Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result. And then something happened. Big money from venture capitalists burst onto the scene. Suddenly nobody was talking about content. (Where's the big investment return on 'content'?) Instead the attention went to businesses that came up with some kind of unique 'technology solution'. Then the dotcom bubble burst. And here we are. Is content still impor...(related: Copywriting) In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from ...(related: Copywriting)
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.2. Publish a list of famous and resp...(related: Copywriting)
10 Keys To Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persua...(related: Copywriting)
10 Things You Should Expect From Your It Copywriter
Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world ? someone who's not afraid to call themselves an "IT Copywriter". So how do you know when you've found an IT copywriter? And ? more importantly ? how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for ? the things that make a copywriter an IT copywriter. 1) IT backgroundPerhaps the most beneficial quality in an IT copywriter is a solid background of some sort...(related: Copywriting)
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, "How do I know I'll get what I pay for?"Before engaging a website copywriter for your next project, ask them whether they're able to provide you with the following ten essentials?1) Fixed QuoteA lot of website copywriters will tell you they only work on an hourly rate. They'll cite varying require...(related: Copywriting)
10 Tips For Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.1) Invest in a websiteThe best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, you'll need to direct them somewhere that gives them more information. Keep your website simple, include a portfolio page, add any samples of any sort of copywriting you've done, talk about the places you've worked,...(related: Copywriting)
10 Tips For Tech-writers
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career.1) Follow a sensible career path?
10 Tips For Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.Here are 10 tips for writing effective web copy:1. Make sure content is easy to readIn the online world, less is nearly always more. Write your copy for the impatient, onl...(related: Copywriting)
10 Tips For Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales let...(related: Copywriting)
11 Reasons Not To Hire A Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. "Why pay someone else ...(related: Copywriting)
11 Things You Must Know Before Hiring A Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.Many business owners and marketing professionals have valid co...(related: Copywriting)
11 Ways To Get An Editors Attention
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.How does an editor decide what stories to run, and which ones to throw away? If you know what an editor looks for, you've got a better chance to see your work in print.Not all editors are like me. But the following items attracted my attention:1. A great headline ? I always looked for (1) unique news or (2) something that solved a problem.If you can combine the two, that's even better. Example: "Local man alleviates mosquitoes with homemade organic remedy."2. Expert advice ? What do you know a lot about? Can you write about it from a READER'S perspective? (I discuss that in Chapter Two of my book "Words That Stick.")If your writing can ref...(related: Copywriting)
12 Copywriting Tips To Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoidthe most common and costly blunders by following these profit-enhancing tips...1. WRITE IN DIRECT RESPONSE LANGUAGE:* Use short paragraphs and short words. This articlehas 68% short words-five letters or less. Strive forat least 65%-75%. Never go under 50% unless you arewriting to Ph.D's.* Make your sentences and paragraphs flow like a breeze.* Ignore good grammar when you have a good reason.* Keep the bucket brigade going: Start paragraphs withAnd, But..., ...(related: Copywriting)
13 Steps To A Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. The...(related: Copywriting)
16 Golden Rules Of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.However, how can you write good sales copy, killer ads that get the attention of people? There are no ...(related: Copywriting)
19 Secrets To Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it ? the goal is the same for every Internet marketing business.Get the traffic and convert the hits into cash. And how do you do just that? With an effective sales letter.Let's find out how to make your sales letter more effective.1. Create a "teeth-pulling" headline. We live in a headline society. Ignore this fact, and you lose. With the overload of information, people don't have the time to stop at every webpage and read it. Instead, they use the headlines to direct their attention. If your headline doesn't pull them to your sales lett...(related: Copywriting)
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.Every one of us is constantly sorting, distorting, and generalizing what we perceive, just to stay sane.As a result, different people see the world differently. You probably want to appeal to as many of them within your target market as possible. Here are three simple tips you can use when it comes to editing your web copy.1 - An idea can...(related: Copywriting)
3 Keys To Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting expe...(related: Copywriting)
3 Reasons Why Content Is Still King
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter." True, few of us are using typewriters these days. The principal, however, remains unchanged.We're in sales. I know this. You know this. We all know this. Yet why does much of the copy out there, especially ads produced by expensive...(related: Copywriting)
3 Steps To Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".Here's an example I received just the other day..."Just imagine... a report with the *exact* words to use to maximize your influence and communication effectiveness..."For me to believe that I could write good copy simply by having access to these *exact* words, I would also have to believe that if I had access to the *exact* set of brushes and paints used by Picasso, I could become a great painter.It's all nonsense.However, there are some simple steps you can take which, when taken in the right sequence, can improve your copy.St...(related: Copywriting)
3 Tips For Writing Better Headlines
The single most important element of your website's copyis the headline. Take away practically everything elseand you can still manage a sale (...(related: Copywriting)
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have en...(related: Copywriting)
3 Ways To Increase Conversion Rates
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offlineover my lifetime. I have read excellent ad copies thatmade me buy right away and some that may have hada decent product, but had a poor ad copy that turnedme away.Now that I am in business, I have written some of myown ad copies. Some of them have worked, some ofthem have bombed. The key is to keep changing andtesting your ad copy, don't just write one and thenstop. I don't have a college degree in copywriting, butI know to learn from the mistakes and never give up.Below I've made a list of 42 deadly ad copy sins thatI've made over the years and that you can learn from:
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to the stabile and profit...(related: Copywriting)
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.L...(related: Copywriting)
5 Rules For Effective Written Sales Communications
Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications.Unfortunately, few salespeople receive formal training on how to write. While they may have taken a few writing courses in college, such courses don't adequately prepare people for real-world business writing. But with the proliferation of e-m...(related: Copywriting)
5 Ways To Instantly Improve Your Copy
1. Isolation techniqueIt doesn't matter how good your copy is if they don't read it. Put blinders on and read each line (including the headlines and subheads) as if they exist in total isolation. Ask yourself if it makes sense on its own. For example, I was looking through Esquire Magazine and saw...(related: Copywriting)
7 Big Ticket Copywriting Secrets I Learned From Ted Nicholas
I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas.There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter, Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson.And, of course, both Joel Christopher and Ted Nicholas presented as well.Don't know who Ted Nicholas is?Ted is a living legend in the offline direct marketing world. He's considered the &...(related: Copywriting)
7 Easy Tips On How To Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your sales letter. Are you asking your prospect to subscribe to your mailing list? Or is it to make a purchase? Lead your prospect to the conclusion you want by making your offer sound really attractive (eg. give valuable bonuses) and making it easy for him or her to take action.2. Get help in spotting errors. It's tough to have a 100 percent perfect ad copy. Solve this problem by giving a reward to your readers who spot more than five errors in your ad copy. Alternatively, ask your personal friends to help you to check for errors and buy them lunch!3. Give a percenta...(related: Copywriting)
7 Essential Tips For Reviewing And Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marketing situation?By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 ess...(related: Copywriting)
7 Formulas For Articles That Get Read!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)So how can you make your article interesting and engage your reader? It's all about the ANGLE. First pick your topic. For example, let's say your topic is something boring ... "car wax." Now, here's where many people start writing.Stop! You need an angle! What aspect of car wax do y...(related: Copywriting)
7 Powerful Sales Copy Writing Techniques!
Your sales letter is the most important component in yourweb site or marketing campaign. It will introduces yourproducts or services to your visitors and how people react(buy, bookmark, leave) is 80% entirely depends on yoursales letter.Below, I will show you how to make you sales letter aCompelling, Non-stop, 24/7 cash generating machine!1. Tell a good story in your sales letter.Every body loves a good absorbing story, with a good storyyou will create empathy with them.Give story that relates to your reader's situation, T...(related: Copywriting)
7 Steps You Must Take Before Writing A Word Of Copy!
Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this checklist.The Critical Steps to Take Before Writing Your Sales LetterOne of the biggest misconceptions new clients have when they come to me is I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% - 70% of my time PREPARING to write copy. If you don't do your homework, the chances go up exponentially that your copy ...(related: Copywriting)
8 Reasons To Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.1. Save MoneyBy hiring a professional wri...(related: Copywriting)
8 Tips For Writing Headlines That Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. One way to keep prospects reading is to give your copy attention-grabbing headlines. Here are eight tips to make sure your headlines get the message across:1. Turn each headline into a problem or benefit-oriented statement. What interests a prospect most about what you offer? Reading headlines that tell how great your company is or focusing only on the features of your product or service won't cut it. Instead, speak to what appeals most to a prospect ? usually, that's the fact that you offer the solution to their problem.2. Make headlines short, sweet and to the point. Your reader's attention span can be measu...(related: Copywriting)
9 Tips For Great Design Of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fa...(related: Copywriting)
A Copywriters Rant: Either You Get It, Or You Dont
Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.Maybe not, though. I like to think that these internal mini earthquakes I have are the root to a more productive mindset. Are you a copywriter, too? Then you probably share my angst. Let's work this one out together.Here it is. I have the pleasure of chatting with many marketers who go through the swinging door of my freelance business. I've come to the conclusion that they either get it, or they don't. Meaning, they get my drift, my style, my meaning. And if they don't get it, all the articles and advertising concept pitches in the world aren't going to make them see it my way.I will give you an example of people "not getting it." Maybe you can relate.A client comes to me with some fairly dull website copy....(related: Copywriting)
A Copywriting Lesson From Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham."The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.Nouns and VerbsNothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to kee...(related: Copywriting)
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result.
And then something happened.
Big money from venture capitalists burst onto the scene. Suddenly nobody was talking about content. (Where's the big investment return on 'content'?) Instead the attention went to businesses that came up with some kind of unique 'technology solution'.
Then the dotcom bubble burst.
And here we are.
Is content still impor...(related: Copywriting)
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from ...(related: Copywriting)
Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.Craft comes first. Art follows.You learn the craft of writi...(related: Copywriting)
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Likewise, careers in copy writing are being filled more and more with freelance or independent workers. Even those who work right from their home are jumping onto the bandwagon. But, copywriting careers are not all fun and games.We have found that the more people looking for careers in copy writing, the more stringent the guidelines h...(related: Copywriting)
Step One For Copywriters: Understand What To Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.
Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page...
"What is it that I...(related: Copywriting)