6 Ways That Blogging Can Save You Money
Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging.
How can you save money with your blog? It's pretty simple, so I'll be brief.
Attract search engine traffic without paying the big bucks
If you want Google, Yahoo and MSN to pay attention to you, blog.
It doesn't have to be a whole new site, just add a directory to your existing site and start blogging. Most blog software solutions are either cheap or free.
And you can find out most basic blog information online for free (really, sometimes just typing your question into Google will do it.) by people who've actually done it. For less than $100, you can build a small library of blog tips and secrets, written by successful business bloggers.
Instead of buying links, get one-way links from blog search engines and directories, as well as getting your RSS feed content displayed at other sites.
Linking is a great way to get search engine attention and click traffic. Some people get links by trading; others by including their links at the end of freely distributed articles. Others pay to be listed, or to get linked.
In each of these scenarios, some type of trade takes place, money, free content, or a link back.
When you blog, you'll find plenty of search engines and directories that are willing to list you free of charge. For the most part you won't need to link back - you'll get a one-way link from site favored by search engines, often using text that you select yourself.
If 90 or more of these free, legitimate links back to your site is worth your time, then get you blog in motion.
Not only that, if you update frequently, other sites may want to display your RSS feed content on their sites. To encourage them to do so, put a link on your page with instructions on how to do so. Ever since I put one on the front of my site, various feeds from my main site have turned up in the most unexpected places.
Cheaper way to study your audience.
As your blog gets more popular, you may start to find that on any given day, you have a representative cross-section of prospects and clients at your site. If you have a question for them, you can just... ask.
True, you can post a link to a survey in your newsletter or on your site, but these are not as interactive as the ability for your audience to comment. They will comment, and you can reply to ask them to expand, or clarify. Conversation gets going and before you know it, a bond is formed, a much stronger bond than occurs in a one-way conversation.
Cheaper (and faster) way to start a resource or authority site.
Five years ago, if you wanted to start an authority site, your best bet was to build a portal with a specialized directory at its core. Three years ago, you were better off starting a forum with a resource section attached to it. Last year, your top bet was a feed-enabled content management system, especially as more parts of content management systems began to have content feeds related to them. (I have 12 feeds for each of my PHP-Nuke based sites, though they don't work as well with Google Tap.)
Now, if you want to be the expert, you want to start a blog.
If you're blogging consistently, you have a hub of information collected that will inspire return traffic. You have a collection of links to articles, sites, and tools. You can constantly write up your own opinion editorials on each of these items, as well as fact-based analysis of news and events that can help your audience make better choices.
As blog software matures you can now categorize, and alphabetize your links, and with the ability to ping multiple sources as well as leave trackback links to other sites, you can send your readers through a ring of related, freshly updated information that ultimately leads back to you.
Spend less money on advertising as your blog becomes more popular
I can't promise you that you'll never spend another red cent on advertising costs. However, the amount of free advertising you get from having your blog link or RSS feed listed in dozens of search engines and directories, and popping up in feed readers is not to be underestimated.
You'll probably still want to do some ezine advertising when your new ebook or software release is debuted. But you may not need to buy as much advertising or purchase as often.
Then there is the fact that many newsletters that are also published to RSS feeds have wider reach. I've found that it's worth the extra money to appear in both versions ? ask your favorite publisher for details. For publications that allow this, it's normally only 20% extra
Save money by retaining visitors
You've probably heard a thousand times that it is easier to sell repeatedly to an existing client than it is to find a new one. So how do you get that visitor to come back, and possibly buy again?
A constant stream of new information on a particular topic work is enough to keep people buying a daily newspaper, subscribing to a magazine or viewing a television series.
Frequent updates can work the same way for your site.
With bloggers being named People of the Year by Time magazine last year, if you're not blogging in 2005, you're going to be left in the dust by other sites in your industry that do. It doesn't have to take up a lot of extra time, and the time it does takes is made up for in the money you can save.
Read more about how a blog can help you get spidered by search engines within 24 hours at http://www.freetraffictip.com/gbc .
A Basic Introduction To Blogging
Web logging first appeared on the net in the mid-1990s. The term "web log" was initially coined refer to a server's log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word "blog" was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thou...(related: Blogging)
Marketing With Blogs - Part 3
In part 1 and part 2 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.This article continues with more tips on using your blog to brand yourself and boost your reputation online.Tip #4: Use Your Blog To Inform, Share and EntertainThe reasons why they read your blog is because they want three things.1. They want information2. They want to be entertained3. They want to get to know you betterThe reason why blogs ar...(related: Blogging)
Build A Website Using Blog Software
Have you thought about how easily you could build and maintain a website if you created the entire thing using blog software? Talk about an inexpensive and easy way to make your own website, this is it!A small business could create websites for each of its product lines, and build each site with blogging software, then link them all together to a main sales site. N...(related: Blogging)
Top Ten Reason To Publish An Ezine And A Blog
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:Do I really need a blog?Isn't an email ezine or newsletter doing the same thing?Should I do both?Are these two marketing tools going to eat up all my time, energy and money?What's the best way to spend my resources here so that I can get clients and results out of my marketing efforts?Here are ten reaso...(related: Blogging)
How Blogs Can Be An Excellent Promotional Tool
Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.So what is a blog and how does it wor...(related: Blogging)
Should Affiliates Really Use Blogging And Pinging To Get Indexed?
There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what they're getting themselves into before starting.This article is to serve as a beginners guide to getting started with blogging and p...(related: Blogging)
Why Blogs Have Become The Search Engine Optimization Equalizer
ALEXA WEIGHS IN...For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to-Business oriented, then the results may be useful to your needs. If yo...(related: Blogging)
Rss Feeds Have Revolutionized The Internet
RSS feeds have revolutionized the Internet for one very good reason: they have provided and end to Spam. With RSS feeds, you can say good-bye to mass emails and distributions that do not meet your news needs and clog up your mailbox and hard drive.RSS technology provid...(related: Blogging)
Top 6 Reasons For Having A Rss Feed - Come And Explore The Possibilities!
Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome.com" and with this market slowly being filled in, it is hard to get a good rank on Google, Yahoo, MSN, Ask, and all the other major search engines. Although paying for advertising is effective and gets targeted results, RSS feeds are the way to go for free, cheap, and somewhat easy advertising.First off, if you don't want to write articles yourself, no problem. The web is a great resource for find...(related: Blogging)
What Consumers Need To Know About Rss Feeds
Feeds are simple, really. What's even more exciting is that they are extremely easy to use, and even better, they are completely safe from Viruses, being Spammed ...(related: Blogging)
10 Reasons To Put Rss On Your Site!
RSS and Blogs are the topics of the moment. Seems like everyone is talking about it. Granted, thereis too much hype about RSS and Blogs.But where there's hype - there's interest!And with good reason - RSS is posed to be the break out technology of 2005. Those who don't takefull advantage of it will be left behind.If you need convincing - here are 10 reasons why you should put RSS on your site:1. It's ...(related: Blogging)
Easy Rss For Bloggers
Do you need help adding RSS feeds to your blogger? It's really easy and here is how you can do it:Log into your blogger accountGo to "settings"Go to "site feed"C...(related: Blogging)