17 Mistakes Professionals Make With Their Blogs
Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you're just not seeing how it is going to pay off? If so, you're not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going.
Make no mistake, blogs are a great tool for building community, interacting with potential clients, and marketing your services. And, it's not enough to set one up and post occasionally. You have to use it effectively to drive traffic and gain readership.
We've discovered several common mistakes professionals make with their blogs. Mostly, they aren't using some the features available to them with their blogging software, because it hasn't been sufficiently explained. Eyes glaze over with the mention of RSS, pinging, trackbacks and permalinks. Professionals may be ignoring these things, hoping they don't really need to know. But they do if they want results from their business blog.
Here's a list of what we found on a recent trip around the professional business blogosphere:
1. Not posting frequently enough. (Recommended: 2-3 times a week.)
2. Content is not focused, and the target audience is not clearly defined.
3. Posting articles that are too long, instead of using extended post features.
4. Not linking profusely (because the professional isn't researching their field on the internet).
5. Poor spelling, bad grammar and typos.
6. No name of author in tag line or on side bar.
7. No author photo.
8. No signature or name in the footer; no way to tell who wrote post on a multi-author site.
9. No subscription form; no way to get blog updates through RSS or email.
10. No way for readers to leave comments and use trackbacks.
11. Too many categories or none at all.
12. No information about their business services and products.
13. Calendars for no reason at all (what is the point of those calendars anyway?).
14. Blog isn't submitted to blog directories.
15. Not pinging each time a new post is published.
16. Not using trackbacks referring or linking to other blogs.
17. No blogroll or list of favorite blogs or websites.
If you're considering using a blog to build your business, optimize it by taking time to learn the features and steps that will ensure success. A blog is like any other marketing tool ? you've got to use it correctly to get positive results.
Here are a couple of suggestions:
1. Get an ebook and take the time to learn about your blog software or hosting provider.
2. Hire a professional blog expert to coach you on how to rev up your blog.
Denise Wakeman and Patsi Krakoff are two blog experts who have teamed up to form The Blog Squad (http://www.fixmyblog.com). They provide advanced training and coaching for professionals who want to beef up their blog for marketing optimization. Each month a blog is selected as Blog of the Month and undergoes a rigorous makeover. At the end of the month, the blog must pass the Blog Squad Seal of Approval to be certified a success. Patsi and Denise also publish a popular blog at http://www.buildabetterblog.com.
See Rss Feeds From Your Website
RSS feeds have made it so convenient to gather current information. If you have an RSS Reader on your desktop, then from this one window you can get up-to-date information from any sources of your choice, such as:1. Latest news from news agencies2. Last articles published on ezines such as this one3. New products at retail outlets4. New movie reviews5. Recent entries in blogsThe list is endless, but you get the idea.How would you like to give this convenience to the visitors of your website? Your visitors can see RSS feeds with latest info righ...(related: Blogging)
Let's start at the beginning. What is a 'Blog' and why would you care?Plain and simple. A blog (short for web-log), is nothing more than an electronic journal or a diary to enter your thoughts or ideas by using web-based programs.However, a blog can be so much more than just plain opinion columns or diary entries. It can quickly become a valuable news source in which bloggers (people who blog) link to a number of other news sources and other blogging sites.Bloggers are the *construction workers* of the Internet. They literally build "Internet highways" that lead readers from one website (or one blog) to the next, offering an extensi...(related: Blogging)
Is Blogging For You? Take This Quick Quiz
What The Hell Is A Blog Anyway?The word 'blog' is a shortened version of 'web blog'. A 'web log' just means a log or diary-type entry on the web. So if you were away travelling on a round the world trip you might post a diary on a website so your friends and family could keep up to date with your progress. On this online diary, or 'web blog' you might also post photos for your friends and family to view.And so - the BLOG was born. And it's really nothing more than that - a collection of thoughts and information fr...(related: Blogging)
Rss For Newbies; A Quick Tutorial
"RSS" stands for "Really Simple Syndication". It is a new way to distribute content. Any content: websites, blogs, forums, etc.To explain what this means, for once let's start at the end.Content from RSS feeds can be displayed by an RSS newsreader.You and I...(related: Blogging)
The 6 Top Reasons Marketers Should Blog
If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.In fact, here are 6 mouth-watering reasons why every marketer should be blogging:1- Fast Search Engine Spidering and Indexing of Your Site:Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they ar...(related: Blogging)
So You Have A Blog, Now What Do You Do With It? Blog Basics
(This article assumes that you have already set up a blog on your website. I highly recommend using sBlog: http://servous.se/)<...(related: Blogging)
5 Easy Ways To Use Rss On Your Site
You hear so much talk about RSS these days on the Internet and in the media. Everyone is acknowledging it's importance in boostingyour site's presence on the web. Not to mention how it can increase your site's traffic and ranking. But what exactly is RSS and how can I actually use it on my site? Try these Five Easy Ways...First, just what is RSS?RSS stands for 'Really Simple Syndication'. Basically, RSS allows you to directly deliver your content to all interested parties... don't come to us; we will deliver the information to you or your website.It syndicates your content. It lets you send updated headlines and brief summaries to your subscribers. In a nutshell; it's simplya more efficient way t...(related: Blogging)
The Full Circle Of Rss Marketing Power
RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.It's now the time to tie it all together and see the whole picture ?1]RSS as a content delivery channel for communicating with subscribers, customers, prospects and partners gets your content delivered and provides you with multiple new content delivery & business development opportunit...(related: Blogging)
Starting Your Own Blog
I was sitting in my local Internet Cafe yesterday, I like to get away from my 'home office' from time to time and it's a great place to go for a cup of Espresso and to meet interesting people. The rather attractive lady sitting next to me was typing away furiously and, when she had finished, I asked her what she was writing - I'm interested in learning how other people use the Internet... some people call that being nosey!It turns out she was a 'Blogger' and she was updating her web site through a web browser. She was really interested in vegetarian cookery and she was adding a new restaurant review to her blog.If you spend any time at all online these days you simply can't avoid reading something about blogs, they are becoming increasingly more popu...(related: Blogging)
Why Every Artist Needs A Blog & How To Create An Artist Blog
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.One of the most effective (and free!) online marketing tools for artists is the blog. Artist blogs provide an easy way to display your art, discuss your creative process, post exhibition announcements and more. Best of all, blogs require no working knowledge of HT...(related: Blogging)
How Using Rss Will Attract And Maintain Visitors
There are nowhere near the amount of webmasters using RSS that there should be. There is more exposure about RSS than there has ever been but take up of RSS still seems to be slow. I think the main reason for this is the lack of understanding of how to implement an RSS feed..I have been blogging at http://blogtonomy.com/...(related: Blogging)