A Picture Paints A Thousand Words And Creates Auction Euphoria On Ebay
Ever since I sold my first item on ebay I have been addicted to the site and I have steadily developed it as a supplementary source of income over the last two years. As I gained experience from listing items, I rapidly became aware that the inclusion of pictures in the listings was a major selling point as buyers could literally see what they were buying and as such create a greater interest and desire within them which in turn led to greater selling prices.
To sum it up in one sentence:
Pictures attract attention, help explain details and more importantly stimulates desire which leads to Auction Euphoria.
Auction Euphoria is that process whereby the desire to own an item is that great that all logic goes out the window and the buyer rebids to ensure that they win it, thus increasing the selling price.
This simple bit of knowledge has allowed me to push my final selling prices up on average between 10-30% and as such it amazes me that so many listings do not include one picture and just type out the details in one long line of text (usually all in capitals!). I am not complaining however because this fact alone has allowed my auctions to stand out and make the money.
I started off using eBays add additional photo service to include extra images in my listings which people could use as a reference point and I found out the following :
1. Always make sure that the image is clear and of the actual item for sale, otherwise what is the point of including it? You will find that poorly presented pictures suggest that the seller doesn't care and hence will devalue the potential selling price of the item which is of no use to anyone.
2. Never use a stock photograph of the item for sale, with the increase in fraudulant transactions (especially on the higher value items) this will serve to put the buyer off, again serving to devalue your final selling price. Taking a little extra time to get an actual photograpah shows yours buyers that you care and will endear them to you.
3. Where possible use a digital camera, these are very easily accessable nowadays and relatively cheap and they produce excellent images. A webcam can also be used but does give a grainier picture. Remember the cost of the digital camera can be offset by the gain in final selling prices.
4. Have good lighting on your images, a poorly lit image may as well not be there. Where possible I take mine outside into the garden, put it onto a chair with white paper behind it and take advantage of the natural light. Its a few minutes work that pays dividends in the end in cold hard cash!
5. Never just use one image, always use at least two. I tend to use one image for every one of the details (or faults) that I mention in the listing. This illustrates what you are actually trying to describe and helps to prevent the dreaded negative feedback of 'the item wasn't as described'.
Using the above meant my auctions stood out and I was considered to be true to my word by my buyers so much so that I have multiple return buyers and the Auction Euphoria effect is evident on my auctions as there regularly go for higher prices than similar items listed on eBay.
As I developed my auctions I realised that using eBays additional picture service was COSTING ME a large proportion of my profit so I looked into other ways of getting my pictures on my listings. I also realised that the format of the listings was another major factor. I wanted to use the additional pictures to illustrate a detail or fault but it was no use having the picture at the bottom of the listing away from the description as per eBays standard approach.
So I did some research and learned that the answer to my problems was HTML to generate a template for my listings and allow me to pull my images into them without having to use eBays image service, sure it was still gonna cost me to host my own images but no where near what eBay was charging me. Using this has meant that my eBay Listing Fees have dropped by nearly 90%.
My buyers then started to ask me if they could use my templates and how they could include images on thier listings, advice which I always gave to them. I then decided to put this advice together on a few webpages so that they could use it as a reference and to upload some of the templates that I have used in the past so that anyone can use them for FREE.
I hope that these simple bits of advice help you to take advantage of Auction Euphoria, and really develop your profits from the amazing, and addictive, animal that is eBay auctions.
Mike - Webmaster and eBay Power Seller.
FREE eBay Selling Templates, can be used by anyone you dont need to ask my permission to use them anywhere you want.
Auction Seller Guide To Success
When its time to clean-up around the house, some people havea hard time deciding what to keep and what to throw out.What they need is an incentive.How about collecting cash from stuff that was collectingdust?You can do this by auctioning-off your unwanted or no longerneeded items on eBay. eBay is the largest online marketplace of its kind. If you are considering this, then youneed to ...(related: Auctions)
Online Auction Fraud
eBay sales may have grown 51% last year over the previous year, but general online complaints jumped by 66.6% over the previous year to some 207,000+ complaints in 2004. The Internet Crime Complaint Center (IC3), a partnership between the FBI and the National White Collar Crime Center (NW3C), stated in its yearly report that 71.2% of all complaints received pertained to auctions.Online fraud is a growing problem on the internet and the auction segment is far ...(related: Auctions)
Ebay - Profiting With Books By Janette Oke
Janette Oke is a Christian writer whose books about life, love, values and faith have a huge following among women today. Each of her Christian books for adults falls into one of six different series she wrote. These are:
- Women Of The West
- Love Comes Softly
- Canadian West Saga
- Season Of The Heart
- A Prairie Legacy
- Song Of Acadia (the books in this series were written with T. Davis Dunn)
Do You Sell Tires By Mail? Maybe You Should Ebay
I just received an interesting email from eBay and it got me thinking... Do you sell tires by mail? Maybe you should 'eBay' (yes it's now a verb as well as a noun)I know, if you...(related: Auctions)
Boosting Your Ebay Auction Profits: Just Add Audio
According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.A recent trend showing up on a lot of websites is the addition of an...(related: Auctions)
Royal Memorabilia ?smart Trading And Fake Dodging
This is my second article about trading royal memorabilia on eBay and other online auctions. We're going to explore just what items are really tradable, how and where to find your stock and mention some definite pitfalls to avoid.As you already know, a vast range of products has been produced to commemorate royalty. You could decide to specialise in silver, plates, dolls, stamps, books, coins, jewellery, postcards, mugs, tea towels, glass, tins / boxes for c...(related: Auctions)
To Ebay Or Not To Ebay
FACT: eBay's Gross Merchandise Sales (GMS) 2003 - GMS, the total value of items sold, was a record $24 billion, representing a 60% year-over-year increase from the $15 billion reported in the full year 2002FACT:Over 79 million times a day, eBay users find products and brands of their choice.FACT:In the final quarter of 2003, reported and increase of 41.2 million active users, up 3.8 million from the previous quarter.(Exerts from Janu...(related: Auctions)
Ebay Is The Greatest Opportunity You Have To Create A Career Online
eBay's being spoken about everywhere these days. At work, school, down the pub... everyone's getting into eBay, looking for those bargains and trying to save themselves some money. Not a day goes by without eBay getting some kind of press publicity.Although people are increasingly turning to eBay for bargains, the majority of users are on...(related: Auctions)
Low Cost, High Profit Dream Products To Sell On Ebay And Amazon
Finding quality products to sell is the key to continuing success. Keeping a pipeline of low cost, fast moving items to sell is also a must. Sometimes it takes weeks of searching to find a load of quality electronics or computer equipment that you can sell online at double your cost. I'm sure you agree that this is a very good rate of return. The problem is that you may have to outlay several thousand do...(related: Auctions)
How To Write A Traffic Pulling Ebay Auction Title
Selling an item on eBay should be simple but it is surprising how many people make some very silly mistakes.As a buyer this is fantastic, you can pick up some absolute bargains by findi...(related: Auctions)
Is The Ebay Fee Increase Actually Good For Business?
Fee Increase Leaves Some Sellers Angry, Others ThrilledMuch of my email from readers this month concerned the recent announcement from eBay that it will increase many seller fees on February 18, 2005. Since many business people use eBay's online store system as their primary ecommerce point of ...(related: Auctions)