5 Ways To Drive Traffic Away From Your Ebay Auction
eBay is a one-stop solution to any one who wants to make money online. Whether you just selling a few unwanted items from around your house or your want to develop a work from home business, eBay removes many of the obstacles for you. Not many other websites can help you drive targeted traffic towards your sales, process the order on your behalf and accept payment though paypal. All you need to do then is dispatch the item to your winning bidder.
And let's not forget the biggest advantage over selling on eBay. The majority of users have money in their hand just waiting to find the right item.
So if eBays so great why would you want to drive traffic AWAY from your auctions?
Well there are a few reasons why you'd be better off selling from your own website, rather than though eBay. Firstly & most importantly, think of all the listing fees & final value fees you could save if everything you sold on eBay you could sell on your own website. Personally it would save me thousands of dollars per year alone in listing fees.
Secondly, you'll be protecting yourself from eBay policy change. Imagine you were selling thousands of ebooks weekly and then suddenly eBay policy changed to prevent any ebook listings.
Overnight your business would simply disappear & your income would vanish. It's the same with listing fees - A sudden hike in fees could wipe out your business & profit overnight.
With any business, especially an online one you need to safeguard yourself against measures that are out of your control. So by driving traffic away from your auctions to your own website you'll slowly start building up an alternative source of revenue. The following methods can be used on eBay. Some are on the borderline of eBay policy & you should check out any policy violation before using them. Saying that, a huge proportion of sellers use these on a daily basis.
1) Image Hosting
All the best sellers have auction templates developed to maintain a professional listing. And of course those sellers ALWAYS use images or graphics to accurately show the condition of the items their offering.
eBay itself allows you to upload the images to their servers, other commercial & free services are available. However really you want to store any images on your own server. Not only will search engine robots follow the links from your listings to your site (helping in improved visibility in any search engines), but many browsers will show the address of where the images are loading from in the status bar - For instance "Loading Image From http://www.visitmyshop.com" or "Waiting For http://www.visitmyshop.com". This is a great way for your visitors to see to become familiar with your site.
Many sellers include their own website in the feedback comments they use. Strictly it is against eBay policy but many Powersellers use comments like "Thanks for your custom from http://www.Visitmyshop.com" as standard. This is perhaps one of the widely violated policies on eBay. I've never known of anyone receive a warning for this policy, but use it with caution as you could be the first.
3) Email Address.
eBay allows your listings to contain one email link address, in addition to the "Ask The Seller A Question Link" they already provide. Use the opportunity to show the an email account associated with your domain name for example firstname.lastname@example.org. The only condition about showing your email address is the one shown must also be your registered email account with eBay. Before you list it, make sure they match up.
4) About Me Page
eBay actually allows you to link to your own website from your About Me page, as long as the actual page does not directly offer to sell items. Therefore make it an information or about us page that you link to, BUT one where visitors can easily navigate to your catalog of items for sale. Additionally drive traffic to your About Me Page by including a link on every listings, for example "Click here to learn about me". An average basic shop on eBay will get over 1500 item views within a month. If you can drive just a small proportion of these to your about me page & then to your site you'll certainly see a difference in your non-eBay sales.
5) User Id
While eBay does not allow your user id to be that of an website, you should have it as closely to resembling your site name as possible. You CAN NOT attach .com, -com or *com to the end of your user id - this is strictly against eBay policy. However nothing would stop your id being VisitMyShop. The idea is to get your eBay visitors comfortable with dealing with you away from eBay.
I hope these tips help you drive traffic away from your auctions towards your site & lessens eBays grip on your business. Remember, Ignorance is not an excuse eBay accept if you do violate their policy. While you initially get a warning for policy violation continuous offences may result in your account being suspended. Having said that, eBay mostly rely on policing from other users to enforce their policy so as long as no reports you should be in the clear.
Good luck with your eBay activity.
Copyright 2005 Auction Resource Network
Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets and sources that help him pocket over $10,000 a month on eBay.
Get your FREE 14 Day "eBay Secrets" eCourse here: http://www.auctionresourcenetwork.com
8 Collectible Dolls That Sell Well On Ebay
From the beginning, eBay's primary growth came from thecollectibles market. There are two basic models for eBaysales:1. Currently available consumers goods. This is a price-driven model, and although smart sellers can earn above-average prices, buyers are there looking for a bargain andprice is the #1 consideration.2. Other buyers are collectors, looking for one-of-a-kinduni...(related: Auctions)
Ebays Latest Fee Increases--is This The Beginning Of The End?
On January 13, eBay sellers received an unwelcome announcement from eBay. Fees were going up.Partly due to our tendency to "skim" messages and partly due to the way in which the announcement was worded, the result was widespread panic and threats of mutiny.Many sellers started to "boycott" eBay, and began taking their business to places like Yahoo auctions, and Overstock.com. After issuing another email "clarifying" the price increases, eBay finally sent everyone a "Message from Bill Cobb" on February 6.Bill Cobb, who became President of eBay North America in December of 1004, stated that he'd been "taking it all in" and "thinking hard about how we can ma...(related: Auctions)
Professional Ebay Auctions Reap The Profits For Sellers
eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on their auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn't get lost amongst the rest and that customers keep coming back to you.The answer is simple.... Professional Listings!This covers all aspects of the transaction from the listing itself, how the customer is interacted with to how the item is p...(related: Auctions)
Buying Used Dell Laptops, Pcs And Servers On Ebay - How To Be Successful
Two years ago I needed a way to refresh more PC's and Laptops at my company without spending more. New Dell laptops were great but expensive and over the years we had accumulated many Latitude C series parts. The C series ran from the CPX C600 C610 C400 and C640 models before their new D line of Latitude laptops were released. The docks, drives and many other parts are usable in any of these models so we decided to take advantage of this and purchase used Dell laptops. eBay was where we sourced these. Over the years I've learned some valuable things about buying these expensive items. Here are some tips and some recommendations of sellers I've found to be very reliable.Know what you are buying.Don't just go by the model and specs of the machine. I'm seeing two types of units out there. Those tha...(related: Auctions)
Instructions On How To Put Picture On Ebay
Like many folks, you have heard of online auctions. Heck, even non-computer users have heard of Ebay. Everyone starts out as a bidder. The brave move on to be sellers. Little, by little, you learn the ropes.One of those "ropes" that seems to always give people problems is working with their auction photo. Previous photo experience may have only been limited to the seller's children or pets. Suddenly, they find themselves wading thorough terms such as "pixel," "uploading," and "compression."Sure, Ebay has tutorials, but it's not the whole story. Isn't it frustrating that "help" files are always "streamlined?" Doesn't it seem like...(related: Auctions)
Selling On Ebay? Heres A Success Tip For Your Online Auctions
Are you planning to sell on eBay? Or have you tried in the past but not had much success with your online auctions? If so, here's a strategy that has worked very well for me.In my experience, the auction lots where I created a useful collection of related items got more bids and closed at higher prices than auction lots that were all one thing.For example, instead of listing an auction lot of a simple strand of rose quartz oval shape beads, why not create an auction lot of a ...(related: Auctions)
The Secret Of The Ebay Money Machine And How To Get Your Share
If you have all the money you need, then this information wont be of much use to you!If however, like most of us, there are times when you could do with a little more, read on.At times we all come across circumstances where we could do with some extra income, be it that extra special present we need to buy, that unexpected bill that needs paying or just to make ends meet.The standard answer to the above w...(related: Auctions)
Making Your Auction Business Stand Out From The Crowd
When my sons were growing up they started playing hockey when they were 6 years old. Each of them, in their first year, scored more goals than the rest of their team combined. How did they do this?Have you ever seen a hockey game betwe...(related: Auctions)
How To Convert Ebay Surfers Into Bidders!
Do you know the phrase "A Call To Action"? Well, using "A Call To Action" on your eBay Auction could help increase your sales almost immediately. As outlined in my book "eBay Marketing Wholesale SourcePak" having the right product, at the right price is crucial. But, what else can you do to entice those eBay surfers to become a bidder? Here is One Hot Tip anyone can implement on their auctions to increase their sales - it's called "A Call To Action!"Some of you may be asking "What is "A Call To Action?" Well it's a simple phrase that you would add to your auction description. This phrase should tell your potential bidder what they should do next. I know what your thinking, "Don't they know what to do next?" But really, you do need to tell people what it is you expect them to do. You can n...(related: Auctions)
Increase Your Ebay Profits The Easy Way
Sometimes the simplest things can boost the number of visitors and bids to your auction listings and increase your eBay profits.Robert G. Allen, author of Multiple Streams of Internet Income, writes, "If you are going to play online, then act like your life depended on it. Embed your web address and e-mail...(related: Auctions)
How To Use A Wysiwyg Html Editor To Make Stunning Ebay Auction Listings
What kind of browser are you using for online surfing? Explorer, Netscape, Firefox, Opera?? Sure, all are good programs but I want to talk about an excellent program called Netscape. If you use Netscape, do you know that you also get an amazing WYSIWYG (what you see is what you get) web design program called Netscape Composer for free? Basically you don't need expensive HTML editors anymore. The list of commercially available HTML editors software is endless ? and the price tags are enormous. Most people don't want to spend a lot of money to get started with their eBay business. Fair enough, since the goal is to make money and not to spend money. So it makes perfect sense to use a program to design auction listings which is available for free. And such a program is Netscape Composer.It has the same professional features like FrontPage o...(related: Auctions)
Start Your Own Business: Sell Things On Ebay
The popularity of online auction site eBay has beenlegendary. With millions of transactions completed daily,it is no surprise why many individuals who do not usuallyshop online regularly purchase items through eBay. Fromantique washboards to brand new wedding gowns, everythingunder the sun can be found within the many categories inone of the web's most popular websites. Many entrepreneurshave used the website's popularity to their advantage andsell things on ebay. With little start-up costs, using eBayas your marketplace instead of a traditional storefront,selling items on eBay is an excellent means for anyentrepreneur to develop a successful business.There are many e-books and websites devoted on how to startan ebay business, so resources abound on the World Wide Web.You may wan...(related: Auctions)