Using the eBay Anything Points Program. - Courtesy of Steven Smith|
eBay Anything points are a loyalty scheme, just like you might get in a shop. The buyer earns points on their purchases, which they can then redeem for money off when they pay for items through PayPal.
Buyers can also earn eBay Anything points when they use the eBay credit card, or exchange their frequent flyer miles for eBay Anything points. People think it’s really great to take frequent flyer miles they’re never going to use and get stuff on eBay for them.
How to Offer Points to Your Buyers.
Go to http://anythingpoints.ebay.com/offer.html and click ‘Log In to Offer Manager’. Enter an item’s number to offer Anything points on that item.
How Does it Work?
You choose how many points per dollar you want to offer to your buyers when they pay you with PayPal. Each point costs you 1c, and is worth 1c to the buyer – eBay don’t take anything out along the way.
For example, if you sell an item worth $500, and you offer 2 points per dollar, then the seller will receive 1000 eBay Anything points – the equivalent of $10. You only pay for the points when the buyer actually receives them, and you can offer points on as many or as few listings as you like.
Each listing you add will get a big banner below the description, saying “X Anything Points per dollar of the final price for buyers who pay with PayPal”. Buyers can click it for more information on the scheme.
Why Would You Want To?
Really, most sellers who offer points are doing it to get around a condition of their contract with their supplier. Many sellers only get access to goods at wholesale prices provided they don’t list them for sale below the manufacturer’s MAP, or minimum advertised price. The points allow them to offer the items at the MAP and then give their buyer money back in the form of points. It’s a bit like a virtual rebate.
The eBay Anything points scheme is good for you and for eBay, as it encourages buyers to use PayPal instead of more cumbersome payment methods. eBay are keen to promote PayPal, and obviously thought this would be a good way of doing it – not to mention that it keeps buyers coming back, to spend their points. You will also get to be listed on the ‘Earn Points from eBay Sellers’ page, which is here: http://anythingpoints.ebay.com/earn.html.
Here’s another advantage for you: if you buy things from sellers who offer Anything points, you can then use those points to pay your own seller fees. Another seller gets to pay your fees for you! All you need to do is go to My eBay, then Account Management, click the Pay button, and then choose the option to use your Anything points to pay.
If you’re going to offer points, then you want your auction to end for as much as you can possibly get – let the buyer pay for their own points! All you’ll need is our next email, all about strategies for when to start and end your auction.